TCBY'S Greek Fro-Yo Shatters Records, Brand Moves to Expand Offering with New Flavors

Two New Fruit Flavors Join Honey Vanilla Just In Time for Summer

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Jun 05, 2012, 09:00 ET

SALT LAKE CITY, June 5, 2012 /PRNewswire/ -- In April, TCBY, the category pioneer and innovator, introduced the first-to-market Greek Frozen Yogurt and the response was astounding. Following the highly anticipated launch, the brand is excited to announce two new fruit flavors to its Greek Frozen Yogurt family just in time for summer. The new flavors, Blueberry and Pomegranate, are currently available at TCBY stores nationwide.

"Launching our Greek Fro-Yo in April was a milestone for our brand," says Tim Casey, CEO of TCBY. "We never dreamt that Greek-Fro would far surpass every single flavor launched in brand history, including Red Velvet. Since introducing our new Greek-style frozen yogurt, the response from customers has been tremendous. We've seen the enthusiasm nationwide and are excited to build on this momentum with our latest fruit flavors."

TCBY Honey Vanilla Greek Fro-Yo was the first flavor to be introduced, and just like it, Pomegranate and Blueberry both pack a nutritional punch boasting twice the amount of protein found in Super Fro-Yo. The trio of Greek Fro-Yo flavors boasts 110 calories, 0 grams of fat and 20 percent of daily requirements for both calcium and vitamin D.

Currently Greek Fro-Yo is a limited time offer through September. Due to incredibly high demand for the product, TCBY plans to make Greek Fro-Yo a core soft serve going forward. For more information about TCBY and its menu innovation, visit www.tcby.com.

About TCBY
Based in Salt Lake City, TCBY, The Country's Best Yogurt has been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas in 1981. Ever since, the great-tasting, low-fat frozen yogurt concept has received an enthusiastic response from an increasingly health-conscious public. TCBY boasts the industry's healthiest traditional frozen yogurt choice, Super Fro-Yo, as well as the industry's only Greek frozen yogurt option. With more than 600 locations in the United States and internationally, TCBY has long been a healthier alternative for consumers looking for a treat or snack. To learn more check out www.TCBY.com.

SOURCE TCBY