TCBY Launches New Frozen Yogurt Truck Platform As Part Of Strategic Expansion

First-of-its-kind truck goes mobile to meet demands of customers

News provided by

May 16, 2012, 12:06 ET

SALT LAKE CITY, May 16, 2012 /PRNewswire/ -- TCBY (www.tcby.com), the leading frozen yogurt concept, recently launched its new frozen yogurt truck platform in Charlotte, N.C., as part of its strategic expansion. The mobile truck model is the first of its kind and will meet the demands of customers who want more accessibility to TCBY's healthy product offerings.

(Logo: http://photos.prnewswire.com/prnh/20120516/LA08583LOGO)

The truck features four flavors swirling with a rotating variation of TCBY's extensive product line, including yogurt flavors low in fat, fat free or no sugar added in addition to a non-dairy, fat-free sorbet. The TCBY truck also offers a wide range of toppings. A Facebook page alerts customers to the daily location of the truck throughout the area: facebook.com/tcby.truck.

"Our new mobile platform exemplifies TCBY's forward-thinking approach in growing the brand and offering a new way to provide our perfected product to consumers," said Tim Casey, CEO of TCBY. "Our new frozen yogurt truck, which is designed to emulate our innovative brand look and feel, broadens our customer reach and strengthens our social media positioning."

Pioneering the endeavor is TCBY area developer and franchisee Samuel Batt. Batt, who piloted the company's first self-serve store and currently owns 10 TCBY locations, partnered with TCBY to open and/or franchise 23 TCBY self-serve locations in North Carolina and South Carolina within the next three years.

"The debut of the TCBY truck shows our continued commitment to meeting customer demands for greater accessibility of TCBY's healthy frozen yogurt products," said Batt. "Now more than ever, TCBY permeates the North and South Carolina market and remains the unparalleled leader in frozen yogurt. I am a firm believer in TCBY's product, brand and outlook for the future."

About TCBY
TCBY is the largest and fastest-growing frozen yogurt brand, leading the industry with its self-serve concept. With more than 30 years of experience, and as the first frozen yogurt concept, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 380-plus franchise locations in 47 states, offers the most extensive product line of any frozen yogurt company, with all yogurt flavors low in fat, fat free or sugar free. TCBY recently launched its new frozen yogurt classification called "Super Fro-Yo," the healthiest frozen yogurt product available in the market, as well as Greek frozen yogurt, which has the same nutritional benefits of Super Fro-Yo plus twice the protein. TCBY is part of Mrs. Fields Famous Brands® and thus is a sister company to Mrs. Fields. For more information, visit www.tcbyfranchise.com.

SOURCE TCBY