Taste of Home Finds 48% of Americans are Still Using Grocery Delivery Post Pandemic

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Jul 21, 2022, 09:00 ET

The 2022 Cooking At Home Study reveals key shifts in home cooking behaviors

NEW YORK, July 21, 2022 /PRNewswire/ -- Taste of Home released today the findings of its 2022 Cooking At Home Study. The study, which surveyed 4,000 respondents ages 18+ focused on key areas around the state of cooking during the pandemic and how it has evolved since.

Study results point to fundamental shifts in the mindset and behaviors of people cooking at home over the past two years, from more experimentation to better meal planning to online grocery shopping. There are three key insights:

More time at home sparked creativity and experimentation with new recipes and new appliances – the most popular being the air fryer with 1 in 4 purchasing.
People are still finding joy in cooking. No surprise that 8 in 10 said they enjoyed cooking and baking more during the pandemic than they had previously. But that sentiment remains with 62% seeking new recipes more than they did six months ago. In fact, 6 in 10 are baking or cooking more than 5 times a week.
Healthy eating is a priority: 7 in 10 noted healthy meals and quality ingredients as the top cooking priority for their homes.

Other key finding included:

The optimal time to get dinner on the table is 31- 45 minutes
69% of millennials are looking for ways to make meal prep easier
4 in 10 have used a grocery pick up or delivery service since the pandemic

Among those that have, 48% are still using it

When asked about their current kitchens, 63% noted storage and organization as their greatest aspiration while 72% said they are currently pleased with their kitchen set up

You can read the full survey here .

About Taste of Home

Taste of Home is a leading multi-platform destination for recipes, cooking advice, entertaining ideas and tried-and-true product recommendations. With more than 34 million unique monthly visitors and 14.3MM monthly video views at TasteofHome.com, a highly engaged social audience of 10.6 million and a vibrant cooking community that submits thousands of recipes each year, Taste of Home is a top resource for home cooks who want to delight and impress. A top 10 brand according to rankings by Magazine 360, the Taste of Home suite includes everything from an app and videos to a magazine and cookbooks and lots in between.

About TMB

TMB (Trusted Media Brands) is the world's leading community-driven entertainment company engaging more than 200 million consumers worldwide across streaming TV, social media, web and print. Our portfolio of brands including FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content that's inspired and created by our fans. Together our community sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at www.tmbi.com.

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