Tarik Sansal, Founder & CEO, Announces Communications Team For The New Mobile Platform Romio, Launching In March
Jeremy Murphy, of 360bespoke and a former Vice President of Communications at CBS, to Lead Public Relations Team that Includes Beth Feldman, Luis Miranda, Mark Paustenbach, Maurie Perl, Meir Sabbagh, Simon Huck, Rachel Seltzer and Rachel Epstein
NEW YORK, Feb. 8, 2018 /PRNewswire/ -- Tarik Sansal, founder and CEO of Romio, the soon-to-launch mobile platform that allows users to find and book local New York City-wide services through trusted experts, announced today the formation of their communications team in anticipation of its March media launch. Collectively, the group, led by PR veteran Jeremy Murphy, brings years of experience as it prepares to unveil the platform to the media Wednesday, March 7th.
Also joining Murphy, founder of the 360bespoke media agency and a former Vice President of Communications at CBS, is Meir Sabbagh, a senior agency publicist, who serves as Romio's Executive Director of Communications; Beth Feldman, a fellow CBS veteran, entrepreneur and leader of the Beth Feldman Media Group, who manages Romio's media strategy, execution and engagement; Luis Miranda, a seasoned political operative who worked as a communications advisor to the Obama administration before launching his own firm, M Public Affairs Group, and his colleague Mark Paustenbach, an experienced political operative who has provided media counsel in various presidential campaigns and with the DNC, who oversee Romio's messaging, media training and executive communications; Maurie Perl, the former chief spokesperson for Conde Nast and a veteran of The New Yorker, Vanity Fair and ABC News, who provides strategic counsel for Romio's New York and national media launch; Simon Huck, leader of the Command Entertainment Group, who with his company manages Romio's celebrity and influencer campaign; Rachel Seltzer, a PR veteran who brings years of experience in entertainment, consumer and tech media, and now provides day-to-day PR execution; and Rachel Epstein, a social media strategist with keen insights into media and strategy consumption in the digital age, who oversees digital marketing, editorial and PR content. Also providing media consultation is Barbara Fight, a PR veteran who joined Romio last fall as a Business Development Director.
"Romio isn't just an app, it's a movement – we are bringing trust and credibility back online, which is why we recruited some of the most trusted executives in media," said Sansal. "These are industry veterans with years of experience, relationships and execution strategies, and they know how to tell the Romio story better than anyone."
"Launching a product like Romio requires real fire power," said Murphy. "We spent many months recruiting the brightest minds in media. Meir, Simon, Beth, Luis, Mark, Maurie, Rachel Seltzer, Barbara and Rachel Epstein are PR heavyweights who bring sterling reputations, deep industry contacts and years of success and good will. I could not be more pleased and honored to work with such an all-star team."
Jeremy Murphy partnered with Romio in 2017 to direct its media launch. He is responsible for all PR and media relations functions of the platform. Before starting his firm, 360bespoke, Murphy served as Vice President of Communications at CBS, where he spent more than a decade handling media relations for its varied interests, including its local television, radio, outdoor, network and corporate entities. He is widely recognized as the creator of the company's glossy magazine, Watch!, serving as editor-in-chief for 10 years and general manager since 2015. He also oversaw CBS Interactive's glossy CNET magazine in 2014, working with its executives and editors in launching the title and building a newsstand and subscription base to 1 million readers. Before joining CBS, Murphy was a reporter for Mediaweek, where he notched three cover stories in one year, and newspaper publisher Knight Ridder, beginning his career as a feature writer and copy editor.
Meir Sabbagh is Executive Director of Communications at Romio, where he has distinguished himself as one of the brightest young minds in media. Previously, as an agency rep with M Booth and WE Communications, he worked with clients as varied as Microsoft, Burlington, Dyson, Brooks Running, Patron and Honeywell in creating global communication strategies.
Simon Huck is the Principal Owner of Command Entertainment Group, one of the entertainment industry's most respected and effective companies in crafting sophisticated influencer strategies for brands and talents. He is universally known as one of the most prominent figures in talent procurement and an authority on modern outreach campaigns.
Beth Feldman, founder of her eponymous media agency, has more than 20 years of experience overseeing consumer, entertainment, lifestyle and tech public relations, and marketing campaigns on behalf of major television networks, leading digital brands and best-selling authors. Additionally, she is a pioneer in the parenting blogosphere as the founder of Role Mommy, an online community, events company and blog network which connects influencers with major brand opportunities and entertainment experiences. Previously, Feldman served as Vice President for CBS Communications, where she spearheaded campaigns on behalf of the entertainment, marketing and consumer products divisions. Also, a nationally recognized parenting expert, Feldman is frequently interviewed on career re-invention, social media, parenting tweens and work-life balance. She has appeared on "Good Morning America," "Nightline," ABC News Now, Fox News Channel and "Inside Edition," and has been quoted as an expert resource by the Associated Press and The New York Times. Feldman is the co-author of Peeing in Peace: Tales and Tips for Type A Moms (Sourcebooks) and is the author and editor of the humor anthology See Mom Run: Side-Splitting Essays from the World's Most Harried Moms (Plain White Press).
Luis Miranda and Mark Paustenbach, of M Public Affairs Group, are overseeing messaging, providing high-caliber media training and handling executive communications for Romio's launch. Miranda is a prominent strategic communications consultant for corporate and nonprofit executives, and he served as a spokesman and aide to President Barack Obama in the White House from 2009 to 2013. As a consultant, he has been a strategist on issues ranging from broadband access and data privacy, to building public support for the Obama Administration's change in U.S.-Cuba policy. Paustenbach is a communications and marketing executive who works with innovative organizations and leaders on high-profile endeavors. A veteran of presidential politics, Paustenbach was most recently National Press Secretary at the Democratic National Committee. He previously managed external communications at Promontory Financial Group, a global consulting firm, as well as spokesperson for the TARP program, the U.S. government's successful response to the financial crisis. He counseled corporate and non-profit clients as a Vice President at Rubenstein Communications.
Maurie Perl is an award-winning communications executive with extensive experience in media relations, digital communications, corporate strategy, brand development and crisis management. For 14 years, she served as the Chief Communications Officer for Conde Nast, overseeing all public relations for the storied magazine publisher while reporting directly to Si Newhouse. She has also led public relations teams for The New Yorker, Vanity Fair, ABC News, MTV Networks, E! Entertainment, and represented individual clients including Barbara Walters, Peter Jennings, Richard Avedon, Tina Brown, Katie Couric and the Newhouse family, among others. She is the Managing Partner at Maurie Perl Consulting, handling communication strategies for a diverse client base, including C-level executives at media and technology companies and for several non-profit organizations.
Rachel Seltzer is a public relations executive with more than 15 years of entertainment experience in multiple mediums, including television, film, media and publishing. Her career in television spans from her time as Director of Publicity for UPN (currently the CW), where she crafted and implemented national publicity campaigns for many of the network's series to her work at Showtime Networks, where she conceived and executed publicity campaigns for its original movies. She also worked on the Columbia Pictures releases Charlie's Angels, The Wedding Planner, Ali, Black Hawk Down, Panic Room and Spider-Man to name a few. Seltzer began her career in New York working in publishing for Wenner Media, where she oversaw all publicity for US magazine.
Rachel Epstein is the Social Media Manager at Romio. She comes from an agency background, where she developed social media campaigns for major hospitality groups in New York. Epstein is an expert in all things social and uses her creativity to develop stories through visuals on all major brands, including Facebook, Instagram, Twitter and YouTube, as well as emerging platforms.
Barbara Fight is a former television executive who spent years producing Live! with Regis and Kathie Lee and Martha Stewart before opening her own company, Fight Media Strategies, and providing media training.
About Romio
Romio is a platform that allows users to find and book local services through a trusted network of experts. Led by Tarik Sansal, Romio is a social movement to drive genuine prosperity for users of the platform, democratizing digital commerce in a peer-to-peer ecosystem while rewarding loyalty and credibility. The company was founded by Sansal, who started OnTargetJobs.com, a roll-up of niche recruitment sites. Before that, Sansal formed InvestorPosition.com, a digital destination focused on careers in investment management and banking. Sansal has the distinction of being the very first hire by investor John Moon for his emerging markets hedge fund, Moon Capital, which later became an investment arm of Oak Tree Capital. Sansal previously held positions with Yamaichi Bank, where he worked on its Asian Institutional Equities sales desk, and as a Wall Street research analyst at Sharpe Capital. He is a graduate of the University of Westminster in London.
Media Contact: Jeremy Murphy, 646-666-0897
SOURCE Romio
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