Targeted Victory Partners with Huddled Masses, bringing more real world transactional data to Audience Exchange

ALEXANDRIA, Va., Aug. 28, 2014 /PRNewswire/ -- Today, Targeted Victory is proud to announce the addition of a new data partner to their industry-leading Audience Exchange. Huddled Masses, founded in October 2012, offers 100% real-world transactional data to power organizations and agencies. Their expertise, combined with verified and cleaned data sets, provides significant value to partners. They specialize in standard and rich media banner marketing, FBX, video and mobile advertising, and more – all with measurable results.

Huddled Masses has made audience segments available to full-service Targeted Victory clients and self-service Targeted Engagement users alike. These key audiences, imported from data provider ListBargains.com, are comprised of 100% real-world transactional data, both b2b and b2c segments. The ability to reach real buyers – and multi-buyers – adds extra verification of lifestyle, lifestage, purchase and firmographic data, for relevancy and timeliness in targeting.

Targeted Victory co-founder Michael Beach added: "Partners like Huddled Masses, with partner access to the kind of real-world transactional data that makes for worthwhile targeting, are invaluable in our long-term effort to build Audience Exchange into the most expansive data marketplace in politics. It's terrific to have them on board, and we're looking forward to seeing how their data can power our clients' campaigns."

"It is extremely easy to get very excited about the synergies that Targeted Victory's technology and expertise along with Huddled Masses' real world data brings to the proverbial table for advertisers," remarked Charles Cantu, CEO and Founder of Huddled Masses. "Technology can only be as wonderful and smart as the people creating and managing it… And, data is only as good as it is relevant and effective.  Targeted Victory has made an extremely brilliant move to provide the market with powerful data that is effective, constantly fresh and easily accessible by way of their tech stack."

About Targeted Victory

Targeted Victory (TV) is a leader in online advertising, online fundraising, email marketing, and integrated data management for political candidates and causes. Along with our technology services, we provide strategic digital campaign management and comprehensive web design and development services. We provide all of our clients with a custom strategy to best achieve their organization's goals, incorporating a combination of our core services and others that fit your needs. For more information, please visit http://www.targetedvictory.com.

About Huddled Masses

Huddled Masses helps agencies and advertisers across industries reach desired consumers, at scale, at the points where they are most likely to act. With a unique combination of best-in-class media-buying technology, powerful programmatic and well informed manual optimization of digital advertising coupled with over 65 years of media, marketing and advertising expertise, Huddled Masses shows clients how to forge powerful campaigns that drive the best results both humanly and mechanically possible, every time. To learn more, please visit www.huddledmasses.com.

SOURCE Targeted Victory