Targeted Victory Partners with Echelon Insights, leveraging the Insights On Air Platform to identify where Television Ads will run in the future

ALEXANDRIA, Va., Oct. 9, 2014 /PRNewswire/ -- Industry leader Targeted Victory today announced another data segment addition to its Audience Exchange marketplace, the largest data marketplace ever created for politics. Through a partnership with Echelon Insights, data segments for Senate, House, and Gubernatorial races around the country are available for targeting by full-service Targeted Victory clients as well as self-service Targeted Engagement users.

What makes these data segments especially valuable is Echelon's audience architecture strategy: Through their Insights On Air platform, they have identified where television ads are going to run in the future, which allows campaigns to target viewers and voters before they even see a television spot. Previously, it was only possible to run Rapid Response digital advertising to viewers who had already seen a television spot.

"Whether it's a sequential messaging strategy, or an anticipatory strategy to counter an opponent's upcoming ad, Echelon's audiences will bring new campaign possibilities to our clients and we're looking forward to putting them to work," said Targeted Victory co-founder Michael Beach.

"Forward-looking and effective campaigns don't just respond to an opponent's move. They anticipate what the next move will be and craft their strategy accordingly. With these new audiences, made possible through our Insights On Air platform, campaigns can put their message in front of the people who will be targeted by an opponent's media buy -- weeks before the first ad even airs," said Echelon Insights co-founder Patrick Ruffini.

About Echelon Insights

Echelon Insights combines research, analytics, digital intelligence, data platforms, and years of collective experience to create complete situational awareness, answer questions, and make the best, most informed decisions. From understanding and segmenting an audience of supporters to testing messaging and predicting the competition's next move, Echelon Insights harnesses the disruptive nature of data and technology to inform, sharpen and power clients. For more information, please visit www.echeloninsights.com.

About Targeted Victory

Targeted Victory (TV) is a leader in online advertising, online fundraising, email marketing, and integrated data management for political candidates and causes. Along with technology services, TV provides strategic digital campaign management and comprehensive web design and development services. All clients are provided with a custom strategy to best achieve organizational goals, incorporating a combination of Targeted Victory's core services and other solutions that fit client needs. For more information, please visit www.targetedvictory.com.

SOURCE Targeted Victory