Targeted Victory Partners with Burning Glass Consulting, using exclusive polling models to create women-only audience segments.

ALEXANDRIA, Va., Sept. 30, 2014 /PRNewswire/ -- Furthering the goal of building the most comprehensive data marketplace in modern politics, digital leader Targeted Victory today announced the availability of new audiences in their Audience Exchange marketplace. Through a partnership with Burning Glass Consulting, the first all-female consulting group for Republican political strategy, Targeted Victory has used exclusive polling models to create women-only audience segments. These new audiences are available immediately for use in targeting by full-service Targeted Victory clients and self-service Targeted Engagement users.

These new audiences aim to represent women at a variety of life stages based on income levels, marital status, income levels and other unique data points. As a firm run by and for women voters, advising committees, candidates, and everyone in between, Burning Glass Consulting is the only choice for such valuable demographically-sharpened audience segments.

"It's terrific that we can augment Audience Exchange with female audience segments built with the knowledge and experience of a world-class group like Burning Glass" said Angie Teates, director of Ad Operations for Targeted Victory. "Offering segments like these show that Targeted Victory is leading the way for Right-facing candidates and causes in targeting and messaging this critical majority of people."

"A modern campaign simply can't succeed without more precise targeting, and more effective messaging to women. We're proud to partner with Targeted Victory, a company that recognizes the value of targeting sub-groups of women with messages that drive action. Nothing threatens the liberal campaign model more than a fully informed female voter and we intend to deliver the conservative message to women where they live," said Katie Packer Gage of Burning Glass Consulting.

About Burning Glass Consulting

Founded in 2013, Burning Glass Consulting specializes in campaign strategy, innovative research, messaging, advertising, digital and direct voter contact – all geared towards women voters. Their insights, strategies and tactics are designed with one question in mind: "How would it be done if only women were voting?" Burning Glass works with campaigns, party organizations and other consultants on any campaign effort that needs to better understand and win women voters. Their goal is to help clients win enough women voters to produce a subsequent win at the ballot box. Clients include the national political committees, political campaigns at all levels, policy interest groups and corporations. For more information, see www.BurningGlassConsulting.com.

About Targeted Victory

Targeted Victory (TV) is a leader in online advertising, online fundraising, email marketing, and integrated data management for political candidates and causes. Along with technology services, TV provides strategic digital campaign management and comprehensive web design and development services. All clients are provided with a custom strategy to best achieve organizational goals, incorporating a combination of Targeted Victory's core services and other solutions that fit client needs. For more information, please visit www.targetedvictory.com.

SOURCE Targeted Victory