Targeted Victory Integrates Political Campaign Advertising Technology with NationBuilder to Bring Enhanced Capabilities to World's First Community Organizing Platform

ALEXANDRIA, Va., Feb. 18, 2014 /PRNewswire/ -- Digital marketing agency Targeted Victory today announced the integration of its exclusive self-service ad technology, Targeted Engagement, with NationBuilder, the world's first community organization platform.  By integrating their technologies, the two companies are providing businesses, nonprofits, governments and politicians using the NationBuilder platform with instant access to display, video and Facebook Exchange (FBX) capabilities that will help drive active participation in campaigns and movements.

The integration gives NationBuilder's customers the same political geo-targeting, voter data, and reporting capabilities that power presidential campaigns. Using Targeted Engagement's intuitive self-service product, NationBuilder customers can also reach the right audience with Banner Display and PreRoll video advertisements on a host of over 2,000 premium content websites, and attract the attention of prospects browsing Facebook with FBX ads. 

"The combined strength of our technologies will empower NationBuilder's customers to find and reach their targeted audiences in a highly cost-effective way," said Michael Beach, co founder of Targeted Victory. 

About Targeted Victory

Targeted Victory (TV) is a leader in online advertising, online fundraising, email marketing, and integrated data management for political candidates and causes. Along with our technology services, we provide strategic digital campaign management and comprehensive web design and development services. We provide all of our clients with a custom strategy to best achieve their organization's goals, incorporating a combination of our core services and others that fit your needs. For more information, please visit www.targetedvictory.com.

About NationBuilder

NationBuilder is the world's first Community Organizing System. An accessible, affordable software platform that helps leaders grow and organize communities to achieve great things. NationBuilder was founded in November of 2009 by CEO Jim Gilliam and launched in April of 2011. The company is located in downtown Los Angeles. NationBuilder offers easy-to-update websites, a people database and communication tools like email, text messaging and social media - all in one system. Businesses, nonprofits, governments, and politicians use NationBuilder to organize their communities and build more meaningful relationships with customers, supporters, and constituents. For more information, please visit www.nationbuilder.com.

SOURCE Targeted Victory