Tapjoy Named To The Fast Company Top 50 Most Innovative Companies List

SAN FRANCISCO, Feb. 15, 2012 /PRNewswire/ -- Tapjoy, a mobile advertising and publishing platform, has been recognized in Fast Company's annual Most Innovative Companies issue as the #27 most innovative company in the world.  Tapjoy was specifically recognized for helping shift the mobile gaming industry from pay-to-play to a freemium model by allowing consumers to earn in-app virtual currency in exchange for trying other apps or interacting with ads. Fast Company's editorial teams evaluated information on thousands of businesses across the globe to create the World's Most Innovative Companies issue.

Adding to the distinction, Tapjoy also placed favorably in two sub-categories, being named the number one most innovative company in Fast Company's Gaming category and number two in Mobile.

"We are absolutely blown away to be mentioned among great companies like Apple, Google, Facebook, HBO, Patagonia, and others," said CEO Mihir Shah. "This recognition is about so much more than just Tapjoy however. We share any distinctions with the thousands of developer partners who create amazing apps, with our trusted advertising partners, and most of all, with the millions of people who download, play and share these apps through our platform.  Each of them play a vital role every day in proving that Tapjoy's model brings great value to the entire mobile ecosystem."

Tapjoy's recognition from Fast Company comes amidst a period of strong growth and product innovation for the company. Having recently surpassed 70 million Monthly Active Users in its mobile ad network, Tapjoy launched its "Mobile Value Exchange" and started allowing open market bids on all Cost Per Action advertisements. Meanwhile, Tapjoy's Personal App Marketplace, an HTML5-based consumer portal that allows users to discover, share and engage with popular mobile applications, has grown exponentially since its launch last November. The company continues to hire key executives at a rapid pace and expand its presence in countries throughout the world by opening new offices and forging new partnerships.  

Fast Company's Most Innovative Companies issue (March 2012) is on newsstands beginning February 21st and available online now at www.fastcompany.com/MIC. 

About Fast Company

Fast Company is the world's leading progressive business-media brand, with a unique editorial focus on innovation in technology, ethonomics (ethical economics), leadership, and design. Written for, by, and about the most progressive business leaders. Editor Robert Safian was named AdWeek's Editor of the Year in 2009. Under the leadership of publisher Christine Osekoski, Fast Company made AdWeek's Hot List for three consecutive years, and FastCompany.com executive editor Noah Robischon has tripled traffic and revenue year over year. Fast Company is owned by Joe Mansueto, founder, chairman, and CEO of Morningstar, a leading provider of independent investment research.

About Tapjoy

Tapjoy is a mobile advertising and publishing platform whose unique Mobile Value Exchange™ model allows users to select personalized advertisements with which to engage for virtual currency or premium content.  Tapjoy helps unlock mobile joy by empowering more than 460 million mobile users who choose to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual currency they can use in their favorite apps.  Tapjoy's turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 10,000 applications. Tapjoy is backed by top-tier investors including J.P.Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Atlanta, London and Tokyo. For more information, please visit www.tapjoy.com. 

Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners. 

SOURCE Tapjoy

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