TapInfluence Launches Influencer Marketplace, Provides Authenticated Influencer Data and Audience Demographics
Marketers now able to search and find influencers based on audience data, providing marketers with new ability to more efficiently target and segment content marketing programs
BOULDER, Colo., Sept. 10, 2013 /PRNewswire/ -- TapInfluence (www.tapinfluence.com), the marketing industry's only turnkey influencer marketing software solution, announced today the launch of their TapInfluence Influencer Marketplace. TapInfluence will provide the industry's only marketplace enabling brands and influencers to collaborate with one another to generate authentic content. For the first time, brands will now have access to audience demographics and the ability to track the actual dollar value of each piece of distributed content. In addition, TapInfluence today has announced a most recent round of funding and a new partner. See today's other news releases at (http://www.tapinfluence.com/company/news/).
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"In the next two years, savvy marketers will demand social measurement tools that demonstrate how their social programs are creating marketing and business success," said Nate Elliott, VP and principal analyst at Forrester Research, Inc., in his August 2013 report: "The Four Social Marketing Tools You Need. "Those tools are likely to come from vendors with expertise in tying marketing spend directly to business outcomes."
TapInfluence automates the time-consuming and manual process marketers go thru to find relevant digital influencers (those with key audiences on blogs, Facebook, Twitter, Pinterest and other social platforms) and collaborate with them to create meaningful, brand-sponsored content. The cloud-based software provides an automated workflow system that enables brands and agencies to co-create content with influencers, distribute that content across social platforms and brand sites, and access detailed analytics to measure the actual monetary value and ROI of that content.
The new Influencer Marketplace allows marketers to search and collaborate inside the industry's first marketplace of 100,000 paid content creators. Influencers and bloggers can be searched by more than 35 different criteria requested by marketers including: reach, topic, gender, language, geography, education, and audience demographics. Influencers in the marketplace must apply and meet minimum criteria regarding reach, content frequency, and quality. Influencers authenticate their profile information with Google Analytics and other social accounts to provide marketers with accurate, real-time metrics on social reach and engagement.
"Marketers are increasing their investment in content strategies and tell us they want better targeting, audience segmentation, and matchmaking with influencers," said Raviv Turner, VP of product management at TapInfluence. "TapInfluence's new Influencer Marketplace provides marketers with targeting and search capabilities they cannot get with solutions that simply scrape data from the web."
Influencers also provide demographic information on their readership audience including age, gender, kids, and education. "In the past, marketers had access to limited data on an influencer and almost no data on that influencer's audience," said Turner. "The Influencer Marketplace eliminates this marketing blind spot and allows brands and agencies to make much better decisions regarding their content marketing investments," adds Turner.
New features also include the real-time tracking of a metric called Total Media Value, the cumulative dollar value of every view and share of a piece of content. This real-time visibility into ROI lets marketers compare their influencer marketing investment to other marketing spends like display media or trade shows.
"Marketers see the actual dollar value of every piece of content and can watch ROI grow in real-time whenever content is viewed or shared," said Holly Hamann, TapInfluence co-founder and CMO. "With the addition of the Influencer Marketplace, searchable audience data, and real-time tracking of Total Media Value, marketers have unprecedented power to better target their audience and marketing dollars," said Hamann.
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About TapInfluence
TapInfluence (www.tapinfluence.com) provides the industry's only marketing software that automates the creation, management and measurement of influencer content marketing programs. Enterprise CMO's and marketers use TapInfluence to scale the creation of content and distribute it to consumers in a meaningful and authentic way. Social influencers with key audiences on blogs, Facebook, Twitter, Pinterest and other social platforms leverage the power of TapInfluence to connect with relevant brands and generate revenue from their content. The company provides brands and marketers with the ability to analyze content and demonstrate ROI. TapInfluence customers include: Microsoft, ABC News, Proctor & Gamble, JC Penny and RedBox. Founded in 2009 and located in Boulder, Colo., TapInfluence is venture-funded and privately held. Join in the conversation with the company @TapInfluence and Facebook.com/tapinfluence.
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