TapInfluence and TuneCore Partner To Create Industry's Largest Marketplace of Music Influencers
Marketers have access to approximately one million indie artists reaching more than 100 million consumers on social media
BOULDER, Colo., June 3, 2015 /PRNewswire/ -- TapInfluence (www.tapinfluence.com), the leading influencer marketing platform, and digital music distribution giant TuneCore (www.tunecore.com), announced today a partnership that gives brand and agency marketers unprecedented access to independent music influencers for sponsored social campaigns and gives artists another channel to monetize their talents.
The partnership between TapInfluence and TuneCore simplifies the process of sourcing relationships and executing campaigns, and welcomes independent artists, a valuable and often overlooked segment, to the negotiation table. Further, it levels the playing field so independent artists can now participate in the same revenue streams that formally only represented artists were able to enjoy.
Historically, brand relationships were largely reserved for artists signed to major record labels and represented by highly connected managers, talent agents, and marketing agencies. Matching an artist to a brand was often an inefficient process; there was no clear avenue for a brand to approach an artist with an offer, or for artists to avail themselves to a desired brand. Independent artists make compelling brand partners because they are more flexible, collaborative and allow room for innovation. In general, they are also less expensive to work with and consumers find indie artists more relatable, and their voices more authentic. The coming together of TapInfluence and TuneCore will alleviate a lot of the current barriers to bringing marketers and independent artists together.
"Music is the next frontier of influence for marketers," says Promise Phelon, TapInfluence CEO. "The biggest challenge facing marketers today is that consumers trust their peers and social circles more than they trust brands. Marketers have a mandate to reinvent their brand stories in ways that create a relatable and emotional connection with consumers and music has always been a powerful medium," says Phelon. "We're excited about what this partnership with TuneCore represents, which is a chance to fulfill our mission to create a global economy of informed and empower consumers and equipping hundreds of our customers with a new method to connect with those consumers," adds Phelon.
Marketers are turning to music influencers to help them connect with consumers on their level. Through TapInfluence, musicians create a variety of sponsored content such as images, photographs, testimonials and music for videos on YouTube, Instagram and Vine, in a voice that is authentic and natural to them. They also help brands create buzz by sharing events, product launches, and social media campaigns to their fans through their own social channels. Musicians are powerful influencers for brands and agencies because they are creative, reach millions of consumer fans on social media, and are more relatable than high-profile celebrities.
TuneCore artists have earned over $541 million from over 15.2 billion downloads and streams. The partnership enables TuneCore to offer brand opportunities to its member base of approximately one million independent artists, giving them additional revenue streams.
"We use Tunecore for distribution and other services and I'm very excited for the opportunity this provides the indie artists I work with," says Madeline Nelson, CEO of H.E.A.D.S music and former head of A&R at Sony Music. "Tunecore is helping us even the odds by creating a bridge for brands to interact, hire, and ultimately pay indie artists for the hard work they put in to building a social following. I'm excited to share and encourage my artists to join this platform," adds Nelson.
"TuneCore's mission is to help independent artists take charge of their careers and increase their opportunities to earn revenue," says Scott Ackerman, TuneCore's CEO. "We are proud to be blazing a trail with TapInfluence that opens the world of brand sponsorships to our artists and puts them in front of the best brands in the world looking for innovative, authentic voices trusted by consumers," says Ackerman.
TapInfluence's influencer marketplace is used by the world's best consumer brands including Kraft, Horizon Organics, and P&G and is transforming how marketers create, measure and grow consumer influence.
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About TuneCore
TuneCore brings more music to more people, while helping musicians and songwriters increase money-earning opportunities and take charge of their own careers. The company has one of the highest artist revenue-generating music catalogs in the world, earning TuneCore Artists $541 million from over 15.2 billion downloads and streams since inception. TuneCore Music Distribution services help artists, labels and managers sell their music through iTunes, Amazon Music, Spotify and other major download and streaming sites while retaining 100% of their sales revenue and rights for a low annual flat fee. TuneCore Music Publishing Administration assists songwriters by administering their compositions through licensing, registration and worldwide royalty collection. The TuneCore Artist Services portal offers a suite of tools and services that enable artists to promote their craft, connect with fans, and get their music heard. TuneCore, part of TuneCore & Believe Digital Services, operates as an independent company and is headquartered in Brooklyn, NY with offices in Burbank, CA, Nashville, TN and Boston, MA. Press contact: [email protected].
About TapInfluence
TapInfluence (www.tapinfluence.com) provides the industry's only marketing software that automates the creation, management and measurement of online influencer marketing programs. Marketers use TapInfluence to access an opt-in marketplace of digital influencers to help scale the creation and distribution of social content. Social influencers with key audiences on blogs, Facebook, Twitter, Pinterest, Instagram, YouTube, Vine, and SnapChat leverage the power of TapInfluence to connect with relevant brands and generate revenue from their content. The platform provides brands and marketers with the ability to analyze content and demonstrate ROI. Founded in 2009 and located in Boulder, Colo. TapInfluence is venture-funded and privately held. Press contact: [email protected].
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