TapInfluence and Latina Bloggers Connect Partner to Add Hispanic Influencers and Content Creators to Influencer Marketing Platform

BOULDER, Colo., Feb. 24, 2015 /PRNewswire/ -- TapInfluence (www.tapinfluence.com), the leading influencer marketing platform serving consumer brands and agencies, announced today its partnership with Latina Bloggers Connect, a national network of Latina and Hispanic bloggers, digital influencers and content creators (www.latinabloggersconnect.com). The partnership gives marketers access to more than 2,000 registered influencers who have cultivated large multi-cultural audiences around beauty, entertainment, fashion, food, lifestyle, travel and parenting.

"Hispanics not only lead the general population when it comes to social media, mobile and e-commerce adoption, they are also twice as likely to share content or click on shared content than the general population," says Holly Hamann, co-founder and CMO of TapInfluence. "The partnership was formed in response to the exploding demand among consumer brands for multi-cultural marketing strategies that help them reach the fastest-growing minority consumer group in the U.S."

Marketers are turning to multi-cultural influencers to help create a variety of sponsored content such as images, photographs, videos, custom recipes, and blog posts with expert advice or product recommendations. They are also helping brands create buzz by sharing events, product launches, and social media campaigns.

"Our influencers create content in Spanish, English, or a Spanglish mix in-between and they know their followers and how to maximize the effectiveness of brand campaign on their platforms," says Latina Bloggers Connect founder, Ana Flores. "We understand that brands are searching for ways to authentically connect with markets. And our bloggers and influencers know how to effectively develop those conversations — building trust with an authentic cultural connection."  As part of the partnership, Latina Bloggers Connect will power all their influencer marketing programs using the TapInfluence platform.

TapInfluence is an influencer marketing software platform that connects brands to influential content creators on social platforms like Facebook, Twitter, Pinterest, Instagram, YouTube, Vine and blogs. Marketers can instantly search, connect, and collaborate with these market influencers to help scale content reach and distribution to niche ethnic audiences.  The company's rapid growth reflects marketers' need for content that is more trusted and authentic to consumers. "Consumers want meaningful content and relevant information to help them make purchase decisions and they want opinions from people they trust. Consumers are having conversations with their peers online way before they make a purchase and to be effective, brands need to be part of that dialogue," said Hamann.

Consumer brands powering multi-cultural influencer marketing programs via the TapInfluence marketplace include Mary Kay, Sears, Marie Callender's, Walgreens, and JCPenney's to name just a few. 

About Latina Bloggers Connect   

Latina Bloggers Connect (LBC) is an opt-in network of multicultural and bilingual bloggers, vloggers and social media influencers in the U.S., with over 1,700 registered members. Since 2010, LBC has been connecting recognized brands with key influencers to maximize and effectively execute marketing, digital and PR campaigns. With a boutique-feel but with impactful results, LBC specializes in creating creative and compelling programs, tailored content and experiential events to fit any brand's needs. LBC has also created an online community designed to equip members with the tools and resources they need to produce quality content while remaining authentic and true to style. The #WeAllGrow Summit is part of LBC and created to fill a gap in the social media landscape while helping both brands and influencers further thrive.  Press contact: Denisse Montalvan, [email protected].   

About TapInfluence

TapInfluence (www.tapinfluence.com) provides the industry's only marketing software that automates the creation, management and measurement of online influencer marketing programs. Marketers use TapInfluence to identify and partner with digital influencers to help scale the creation and distribution of social content. Social influencers with key audiences on blogs, Facebook, Twitter, Pinterest, Instagram, YouTube, and Vine leverage the power of TapInfluence to connect with relevant brands and generate revenue from their content. The platform provides brands and marketers with the ability to analyze content and demonstrate ROI. TapInfluence customers include Microsoft, Proctor & Gamble, Burt's Bees, Seventh Generation, Kraft, RedBox, and others. Founded in 2009 and located in Boulder, Colo., TapInfluence is venture-funded and privately held. Connect with the company @TapInfluence and Facebook.com/TapInfluence. Press contact: [email protected].   

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SOURCE TapInfluence

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