Tapad Takes Home Two ASPY Awards, Winning Best New Media Innovation for its Revolutionary Tapad Device Graph™
NEW YORK, May 7, 2015 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, has been honored with two ASPY Awards from iMedia Connection, which recognizes the industry's best marketing technology, media companies and publishers. ASPY Award nominees and winners are chosen exclusively by agency marketers.
Tweet this: ".@Tapad wins two @iMediaTweet ASPY awards for Best New #Media Innovation and Rising Star: http://bit.ly/1JS6Wrj"
Tapad received the Best New Media Innovation award for its Device Graph™ RTB Access. This cutting-edge technology gives ad networks, demand side platforms and other programmatic buying companies access to its proprietary Device Graph™ through real-time bidding (RTB). The accuracy of connections in Tapad's Device Graph™ were recently confirmed at 91.2 percent accuracy by Nielsen.
"We are especially grateful for these awards as the voting was done entirely by agency marketers," said Tapad Founder and CEO, Are Traasdahl. "This means the partners we've worked to build relationships with over the last four years felt strongly enough about our technology and our team to take the time and vote for us to win."
In addition to the Best New Media Innovation, Tapad's Chris Martin, Account Executive, received the Rising Star award. This award honors one industry member from the sales side who demonstrates exemplary service and partnership, and brings fresh approaches to media opportunities.
Tapad received the awards at iMedia Connection's annual ASPY Awards ceremony, which was held on Tuesday, May 5, at the iMedia Agency Summit in Rancho Palos Verdes, CA.
For more information about the ASPY Awards, please visit: http://www.imediaconnection.com/awards/aspyawards2015.aspx
For more information on Tapad visit www.tapad.com or follow @Tapad on Twitter.
About Tapad
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco and Toronto. TechCrunch called the powerhouse Tapad team "a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade."
About iMedia
iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of dmg world media.
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SOURCE Tapad Inc.
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