Tampa General Hospital's Stacey Brandt Recognized as a Chief Marketing Officer to Know in 2023 by Becker's Hospital Review
Brandt, Tampa General Hospital's EVP and chief administrative officer, was recognized by Becker's Hospital Review for her strategic leadership in marketing and communications.
TAMPA, Fla., Jan. 26, 2024 /PRNewswire/ -- Stacey Brandt, executive vice president and chief administrative officer of Tampa General Hospital (TGH), has been named one of 60 "Hospital and Health System Chief Marketing Officers (CMO) to Know in 2023" by Becker's Hospital Review and the only CMO in the West Central Florida region to earn this recognition. This latest honor for Brandt comes on the heels of her inclusion on Becker's list of "65 Health System Chief Strategy Officers to Know in 2023" in December.
In her capacity as the academic health system's top marketing and communications leader, Brandt spearheads and oversees all marketing campaigns and branding across the system and service lines, as well as the marketing strategy surrounding strategic partnerships and acquisitions. Brandt also serves as a member of the organization's senior management team, CEO Executive Council, and CEO Cabinet, and staffs the organization's Strategic Planning Committee, reporting directly to John Couris, president and CEO.
"Our entire system is on a journey to transform the delivery of leading-edge, academic-based health care across the state of Florida, and Stacey's leadership and contributions have been essential to architecting the Tampa General Hospital of the future," Couris said. "She pours her heart and soul into everything she does and, in turn, consistently makes our team stronger and better positioned to deliver innovative, world-class care to our community."
With her inclusion on this list, Brandt is recognized for her proven track record of success in designing and executing marketing, business development and service line strategies, and for her leadership in the development of the enterprise-wide strategic plan.
Brandt oversaw the restructuring of marketing, communications and physician business development for the health system, leading strategic omnichannel marketing and communication plans which increased brand awareness for TGH and its institutes. Under her leadership, the marketing and communications team drove a 63% increase in brand impressions over the past year and grew the health system's audience by more than 61% through strategic public relations initiatives.
Additionally, Brandt stood up and oversees the continued marketing and development of 15 institutes, including leading their respective strategic plans, resulting in proven increased patient volumes and market share across the health system's primary service area. Her efforts directly contributed to TGH's continued market share growth, positioning the health system as the consistent market leader.
"Tampa General has had a truly standout year as we've grown our footprint to include six hospitals and more than 150 care locations. We also recently unveiled new plans for expansion and campus enhancements, all of which make this recognition even more meaningful," Brandt said. "It is a distinct honor to collaborate with an impressive leadership team and the most dedicated team members in the industry to establish a strong, recognizable brand that is closely aligned with our core values, mission and vision for the future of health care."
Becker's Hospital Review is a leading source of hospital business news and analysis for the health care industry and the "Chief Marketing Officers to Know" list highlights exceptional hospital and health system chief marketing officers who have made a measurable impact on their organizations' brand and market position, growth and development. The full list of 60 "Hospital and Health System Chief Marketing Officers to Know in 2023" honorees is available here.
ABOUT TAMPA GENERAL HOSPITAL
Tampa General Hospital, a 1,040-bed, not-for-profit, academic health system, is one of the largest hospitals in America and delivers world-class care as the region's only center for Level l trauma and comprehensive burn care. Tampa General Hospital is the highest-ranked hospital in the market in U.S. News and World Report's 2023-24 Best Hospitals, with six specialties ranking among the top 50 best hospital programs in the United States. Tampa General Hospital has been designated as a model of excellence by the 2022 Fortune/Merative 100 Top Hospitals list. The academic health system's commitment to growing and developing its team members is recognized by two prestigious Forbes magazine rankings – in the top 100 nationally in the 2023 America's Best Employers for Women and top 25 in Florida in the 2023 America's Best Employers by State. Tampa General is the safety net hospital for the region, caring for everyone regardless of their ability to pay, and in fiscal year 2021, provided a net community benefit worth more than $224.5 million in the form of health care for underinsured patients, community education, and financial support to community health organizations in Tampa Bay. It is one of the nation's busiest adult solid organ transplant centers and is the primary teaching hospital for the USF Health Morsani College of Medicine. With six medical helicopters, Tampa General Hospital transports critically injured or ill patients from 23 surrounding counties to receive the advanced care they need. Tampa General houses a nationally accredited comprehensive stroke center, and its 32-bed Neuroscience, Intensive Care Unit is the largest on the West Coast of Florida. It also is home to the Jennifer Leigh Muma 82-bed neonatal intensive care unit, and a nationally accredited rehabilitation center. Tampa General Hospital's footprint includes TGH North which is comprised of three hospitals and several outpatient locations in Citrus and Hernando counties, 17 Tampa General Medical Group Primary Care offices, TGH Family Care Center Kennedy, TGH Outpatient Center, TGH Virtual Health, and 21 TGH Imaging outpatient radiology centers throughout Hillsborough, Pasco, Pinellas and Palm Beach counties. Tampa Bay area residents also receive world-class care from the TGH Urgent Care powered by Fast Track network of clinics. To see a medical care professional live anytime, anywhere on a smartphone, tablet or computer, visit Virtual Health | Tampa General Hospital (tgh.org). As one of the largest hospitals in the country, Tampa General Hospital is the first in Florida to partner with GE Healthcare and open a clinical command center that provides real-time situational awareness to improve and better coordinate patient care at a lower cost. For more information, go to www.tgh.org.
Media Contact: Karen Barrera
Assistant Director of Communications and Partnerships
(813) 844-8725
[email protected]
SOURCE Tampa General Hospital
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