NEW YORK, Nov. 3, 2014 /PRNewswire/ -- As the official timekeeper of the TCS New York City Marathon, TAG Heuer celebrated the 50,000 runners who put their physical and mental endurance to the ultimate test in Sunday's race. TAG Heuer's partnership with the TCS New York City Marathon brings one element of the luxury Swiss watch brands' "Don't Crack Under Pressure" mindset to life; recognizing the achievements of individuals who have challenged themselves to reach a goal they once thought impossible.
TAG Heuer features 2014 TCS NYC Marathon Runner, Justin Michaliski in a "Don't Crack Under Pressure" Billboard in Times Square
TAG Heuer features 2014 TCS NYC Marathon Runner, Michelle DeLucca in a "Don't Crack Under Pressure" Billboard in Times Square
President of LVMH Watches, Mr. Jean-Claude Biver, presents 2014 TCS NYC Marathon Winners, Tatyana Mcfadden and Kurt Fearnley with a TAG Heuer timepiece
President and CEO of TAG Heuer North America, Ulrich Wohn, presents 2014 TCS NYC Marathon Winners, Wilson Kipsang and Mary Keitany with a TAG Heuer timepiece
TAG Heuer "Don't Crack Under Pressure" event.
TAG Heuer "Don't Crack Under Pressure" event.
TAG Heuer "Don't Crack Under Pressure" event.
TAG Heuer "Don't Crack Under Pressure" event.
To celebrate the perseverance of these determined runners who personify TAG Heuer's "Don't Crack Under Pressure" spirit, TAG Heuer hosted an event that dominated New York City's iconic Times Square on Saturday, November 1st. The event recognized the hundreds and hundreds of runners whose inspirational stories were submitted to TAG Heuer's "Get Your New York On" challenge that the brand launched this summer. www.tcsnycmarathonchallenge.com.
The celebration kicked off with event host, cancer survivor, NYC marathon runner and Survivor winner, Ethan Zohn, taking center stage and sharing his own inspirational story before introducing President of LVMH Watches Worldwide, Mr. Jean-Claude Biver. Mr. Biver introduced TAG Heuer as the Official Timekeeper of the TCS New York City Marathon and commemorated the partnership by presenting a TAG Heuer Timepiece to Ms. Mary Wittenberg, President and CEO of the New York Road Runners.
Fans, spectators and runners from around the world were entertained with some authentic New York City energy, when a series of downtown street performers took center stage. Leading up to the highly-anticipated Times Square billboard reveal, featuring the winners of TAG Heuer's "Get Your New York On" challenge, celebrity panelists and judges including Tiki Barber, Former NY Giant and Superbowl Winner, David Willey, Editor-in-Chief, Runner's World Magazine, and TAG Heuer Brand Ambassador and Tennis Superstar, Maria Sharapova (via satellite), joined Mr. Biver on-stage for an impactful "Don't. Crack. Under. Pressure" countdown.
Justin Michaliski and Michelle DeLucca are the winners of the contest, and as such, are featured on impactful billboards. "Michelle and Justin are an inspiration to us all as they've pushed themselves to an unknown limit in order to achieve something they never thought would be possible," said LVMH Watch President, Mr. Jean-Claude Biver. "Running 26.2 miles requires resilience and willpower and TAG Heuer is thrilled to celebrate these two inspirational individuals who exemplify the brands Don't Crack Under Pressure attitude."
Mr. Biver congratulated the new Friends of the Brand and commemorated their journey and embodiment of the TAG Heuer "Don't Crack Under Pressure" mentality by awarding both Michelle and Justin with engraved TAG Heuer timepieces. Olympic medalist and 2010 New York Marathon medalist, Shalane Flanagan awarded both Ambassadors with signature TAG Heuer Medals and helped further celebrate the kinship of marathon runners around the world and the inner strength that unites them.
On Sunday, November 2, 2014, as a final way to honor the athletes whose willpower and determination helped them achieve their ultimate goals; President of LVMH Watches, Mr. Jean-Claude Biver, joined President and CEO of TAG Heuer North America, Ulrich Wohn, to award the winners of both the elite and wheelchair fields with a prestigious TAG Heuer timepiece. Wilson Kipsang and Kurt Fearnley each received TAG Heuer's classic Automatic LINK Chronograph with the brand's exclusive ergonomic bracelet, while Mary Keitany and Tatyana Mcfadden received an elegant and feminine Aquaracer featuring a diamond dial and diamond bezel.
TAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Its rich heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create daring watches and chronographs. Long-lasting partnerships with motor racing teams and charismatic ambassadors drive it to break with watchmaking conventions, and, as a consequence, master time with unparalleled precision. The brand's motor racing DNA, as well as the amazing athletes who belong to its dream team, reflect its core values of teamwork, mental strength, courage and ambition. Its slogan, DON'T CRACK UNDER PRESSURE, is far more than a claim--it is a mindset.
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