Tackling The Preparedness Challenge: Bentley University Study Identifies Solutions For Millennials' Success In The Workplace

Bentley Releases Results of Major Survey of 3,000-Plus Millennials, Parents, and Business and Higher Ed Leaders

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Jan 29, 2014, 09:00 ET

WALTHAM, Mass., Jan. 29, 2014 /PRNewswire/ -- The Bentley Preparedness Survey, conducted on the University's behalf by KRC Research, surveyed more than 3,000 business recruiters and managers, high school and college students, recent college graduates, parents, and educators on the "why, what and how" behind the millennial generation's challenges in the 21st century workforce. The survey of nine audiences identified a number of solutions to alleviate the preparedness problem and found high levels of agreement among different stakeholders on those solutions. But the study also highlights a lack of consensus in how stakeholders actually define preparedness and views vary on which skills are needed.

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Bentley, one of the nation's leading business schools, released the survey as part of its PreparedU Project, which aims to breathe new life into the national dialogue on how we can successfully prepare graduates for today's workforce and drive the conversation towards solutions.

All stakeholder groups recognize that they are part of the preparedness problem, but, more importantly, they also agree that each group has a role to play in the solution. Half (49%) of higher education officials give colleges and universities a grade of "C" or lower on preparing recent college graduates for their first jobs. Half (51%) of business decision makers and 43% of corporate recruiters give the business community a grade of "C" or lower. And 37% of recent college graduates rate their own preparedness a "C" or lower.
- Among all of the solutions tested, the most popular puts the responsibility on students, followed by colleges and universities, business and, finally, parents.
Respondents agree on both the extent of the preparedness problem and its impact. A majority (58%) of respondents gives recent college graduates a letter grade of "C" or lower on their preparedness for their first job. Nearly two-thirds (62%) consider this lack of preparedness to be a "real problem," while 62% of business decision makers and recruiters say that unpreparedness harms the day-to-day productivity of their businesses.
But respondents don't agree on how best to define preparedness. For example, just 7% of high school students and 9% of college students define preparedness as "work ethic," compared with 23% of business decision makers and 18% of corporate recruiters. Business leaders are much more likely to define preparedness as "work ethic." They also have strong reservations about whether millennials actually have a strong work ethic. Nearly three-quarters (74%) of business leaders say millennials lack the work ethic of prior generations. Millennials believe that they do have a strong work ethic (52%).
Employers provide conflicting information about the skills they value most in young employees. While the majority of business decision makers (66%) and corporate recruiters (61%) say that hard and soft skills are equally important, majorities also say that they would prefer to hire a recent graduate with industry-specific skills than a liberal arts graduate who needs to be trained first. Further confusing matters, when asked to assess the importance of a comprehensive set of individual skills, business stakeholders put soft skills on top (rating these skills as "very important": integrity, 81%; professionalism, 75%; positive attitude, 75%). These mixed messages suggest that part of the preparedness problem may stem from the business community's difficulty in clearly expressing its needs.

The survey found significant consensus around solutions to the preparedness challenge, identifying roles that millennials, parents, businesses, and colleges must play to boost preparedness. For example, 78% of respondents agree that businesses should partner with colleges and universities in developing business curricula; 85% agree that colleges must impart "real-world expertise" to their students; 94% agree that students must commit to being "lifelong learners;" and 85% agree that parents should encourage their children to take business classes.

"With persistently elevated levels of unemployment among young college graduates, it is absolutely critical that all parties do everything possible to pursue effective strategies for helping millennials succeed in the workplace," said Gloria Larson, Bentley's president. "If students, parents, businesses, and colleges all step up and do their part, we can make significant progress in closing the preparedness gap."

The PreparedU Project officially launches with a panel discussion at 2:00 p.m. ET today at Bloomberg headquarters in New York City, moderated by Bloomberg's "Taking Stock" co-host Carol Massar and President Larson, and including David Burstein, millennial writer, filmmaker and speaker; Scott Jaschik, editor of Inside Higher Ed; Alexandra Levit, workplace author, generational speaker, columnist, consultant; and Mike Metzger, CEO and president of PayScale. Andrew Lack, chairman of Bloomberg Media Group, will deliver the keynote address.

To view this afternoon's live discussion and for a complete look at the Bentley Preparedness Survey, including an infographic series and white paper, visit Bentley.edu/preparedu/launch.

About the Preparedness Survey
KRC Research conducted 3,149 interviews among nine unique audiences. Fieldwork was conducted between October 17, 2013 and October 25, 2013. The survey was conducted online and took an average of 29 minutes to complete. The margin of sampling error for the total sample is plus or minus 1.75% at the 95% confidence level; it is larger for the nine audience subgroups (business decision makers, corporate recruiters, higher education influentials, parents of students, junior and senior high school students, four-year college students, recent college graduates, and the general population).

About Bentley University
Bentley University is one of the nation's leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,100 full-time undergraduate, 140 adult part-time undergraduate, 1,430 graduate, and 43 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education. For more information, please visit www.bentley.edu.

SOURCE Bentley University