T-Mobile Rolls Out the Magenta Carpet for Launch of the New Sidekick 4G by Samsung

BELLEVUE, Wash., April 21, 2011 /PRNewswire/ -- Last night, T-Mobile USA, Inc., celebrated the national launch of the new T-Mobile Sidekick® 4G™ by Samsung with an exclusive VIP event that transformed a private lot in Beverly Hills, Calif. into a progressive party complete with interactive stations that showcased the Sidekick 4G's best-in-class social media capabilities and super-fast 4G speeds.  Event elements included: "Sidekick Recording Studio," which allowed guests to lay down music tracks; "4G Challenge Race Track," where mini-games showcased the Sidekick's lightning-fast 4G speed; and "Sidekick Sushi Social," where group texting came to life.

(Photo: http://photos.prnewswire.com/prnh/20110421/LA87368-a)

(Photo: http://photos.prnewswire.com/prnh/20110421/LA87368-b)

Music by DJ Ravidrums kicked-off the star-studded celebration attended by A-list celebrities, including Whitney Port, John Stamos, Chris Zylka, Amber Lancaster and Emile Hirsch.  Near the end of the evening, more than one thousand fans rocked out to a special musical performance by The Strokes.  After the performance, DJ Spider took over the turntables so guests could continue dancing into the night.

Guests, including the celebrity attendees, reveled in the party's merriment and interactive event stations.  Paula Abdul jumped into the booth with DJ Ravidrums to try on his headphones.  Chelsie Hightower and Romeo two-stepped their way through the T-Mobile gift shop.  Shaun White shared stories about Coachella with Tony Hawk while waiting for The Strokes performance to start.

Another unique event feature was the ability for guests to use pre-programmed RFID bracelets to automatically share their experiences with their friends online.  A simple scan of their RFID bracelet at various points throughout the party instantly updated personal Facebook® pages and Twitter® handles with a brief message about what they had just experienced.  Fans at home were then able to follow the celebration through a variety of social media channels, including real time updates via the Twitter® hashtag #SK4G and T-Mobile's Facebook page.  Celebrity guests and media also connected fans to the event by sending tweets, photos and videos from the new Sidekick 4G.

The Sidekick 4G is an Android-powered smartphone that pays tribute to its heritage with stylish good looks and a killer keyboard while redefining messaging and upgrading to 4G speeds.  The 3.5-inch display marks the first Sidekick to feature a touch screen and its sturdy "pop-tilt" hinge reveals the previously acclaimed, five-row QWERTY keyboard that has long been a Sidekick hallmark and the reason behind its status as an exceptional messaging device.  Visit http://sidekick.t-mobile.com/ for more information.  To check out updates from the event, visit T-Mobile's Facebook page.  

About T-Mobile USA

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the fourth quarter of 2010, approximately 130 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group — 33.7 million by T-Mobile USA — all via GSM and UMTS, the world's most widely-used digital wireless standards. Today, T-Mobile operates America's largest 4G network, and is delivering a compelling 4G experience across a broad line up of leading devices in more places than competing 4G services. T-Mobile USA's innovative wireless products and services empower and enable people to stay connected and productive while mobile. Multiple independent research studies continue to rank T-Mobile USA as a leader in customer care and customer satisfaction. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG. For further information on Deutsche Telekom, please visit www.telekom.de/investor-relations.

SOURCE T-Mobile USA, Inc.

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