Synthio, Formerly Social123, Announces Completion of HubSpot Integration to Allow for Unmatched Contact Data Enrichment for Better Segmentation and Personalization

ATLANTA, Nov. 8, 2016 /PRNewswire/ -- Synthio, a Data as a Service platform, formerly known as Social123, announced today the completion of its integration into HubSpot, a widely popular inbound marketing and sales application. The announcement comes at the commencement of HubSpot's annual user conference, INBOUND, where Synthio will be a Memorable Sponsor. The event, which expects more than 14,000 attendees from all over the world, will take place from November 8^th through November 11^th at the Boston Convention & Exhibit Center.

With the native Synthio integration, HubSpot users can now enrich and enhance their inbound datasets, filling white space, identifying inaccurate records, and linking personal form-fill data to business personas. This will allow them to learn much more about the audiences they serve for improved personalization and an optimized customer experience. It will also clean and refresh any inaccurate and out of date data.  With the addition of Synthio data points to existing contact records, HubSpot users will be able to better segment their campaigns, which results in higher engagement and conversion rates.

To set-up, once Synthio provides you with Authorized HubSpot user status, your HubSpot administrator will have to authenticate one time from within the Synthio Application.

After authentication, authorized users can navigate to either the SynthConnect or Contact Append screens, click a button to append to HubSpot data, map their HubSpot fields to Synthio Append search fields, and then export the appended data back into HubSpot. The Synthio contact and firmographic data is added to a Synthio Enriched Fields Property Group within HubSpot. From there a user can manipulate the data in HubSpot as they desire.

HubSpot users are encouraged to visit the Synthio booth during INBOUND.  Synthio representatives will be available to answer any questions they may have.

Synthio is the first of its kind Data as a Service platform that automates the cleansing, standardization, and synthesis of contact data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to deduplication, standardization, strategic augmentation, or simply understanding more about your own data through a data health analysis, Synthio meets every data need of the modern marketer. We even have an automated tool that builds your ideal buyer personas and then finds net-new contacts that match the persona in our Global Database with Millions of B2B contacts. With native integrations into major marketing automation platforms and into the most widely used CRM, our solution is fit for both sales and marketing professionals. Synthio is formerly known as Social123 and has served over 1,500 customers since its inception in 2011, and was also named to the INC 500 list of fastest growing private companies 2 years in a row in 2015 and 2016. For more information on Synthio, please visit Synthio.com. 

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SOURCE Synthio

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