Swrve Implements "Fraud Filter" on iOS, Delivers World's First Accurate Analytics-Level View Of Revenue

SAN FRANCISCO, Aug. 7, 2013 /PRNewswire/ -- Swrve today announces, a solution to one of the most pressing analytics issues for mobile app and game studios. With the general availability of its 'Fraud Filter' for iOS, Swrve is stripping away all reporting of any revenue from fraudulent sources. The filter enables mobile app businesses to finally get a complete and true view of the revenue and ROI delivered by user experience changes, marketing campaigns and all other product developments for the first time.

Over-reporting of revenue due to the inclusion of fraudulent transactions has long been a problem for mobile app and game studios. In extreme cases, fraudulent revenue can be up to ten times the amount of true revenue, making it absolutely impossible to evaluate in any meaningful way any acquisition campaigns, in-app marketing offers, A/B tests or indeed all changes to the app or game.

This game-changing innovation from Swrve will not only fix revenue reporting, but will also save companies the most valuable resource of all: time. Until now, resolving this issue has required lengthy bespoke development. Swrve delivers an exciting out-of-the-box solution – with Swrve's dynamic integration with iTunes Connect, revenue events are now validated in real-time to give total clarity on the impact of every change, campaign and test.

The Swrve solution also supports the creation of 'fraudulent user' segments - allowing these users to be excluded from all analysis, thus focusing the app developers efforts on the genuine, paying customers that make up the very core of their business.

"Swrve is all about moving the needle on the KPIs that matter to mobile app developers," said Hugh Reynolds, CEO of Swrve, "and no KPI matters more than revenue. That's why getting an accurate read on that revenue is vital, and why our Fraud Filter technology represents a major step forwards for the mobile app industry. For too long the data that matters has been swamped under a sea of fraudulent activity. It's now possible to see the real impact of your activity where it counts - on the bottom line."

About Swrve

Swrve is the world's first in-app marketing platform.

Swrve enables product and monetization managers to deliver outstanding, personalized, user experiences and ultra-targeted marketing campaigns. That in turn means maximized retention, conversion and in-app revenues.

Swrve is used by some of the world's leading app and games developers, live in some of the world's most successful apps and handling over 2 billion events a day. Our customers use Swrve to go beyond 'dumb analytics', instead optimizing using a 'test and target' philosophy that brings real data to the challenge of producing world-beating apps.

SOURCE Swrve