S'well Joins Mercedes-Benz Fashion Week Swim To Celebrate 10th Anniversary

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Jun 23, 2014, 08:12 ET

NEW YORK, June 23, 2014 /PRNewswire/ -- Together with IMG Fashion and Mercedes-Benz Fashion Week Swim, S'well has announced that they will provide their reusable water bottle to event attendees to celebrate the 10th anniversary of MBFW Swim commencing July 17 - 21 2014 in Miami, Florida. IMG Fashion announced last week an impressive international schedule of designers who are set to showcase their Swimwear Collections, amongst them include, Lycra, Gottex, Mikoh, Mara Hoffman, L*Space by Monica Wise, Lolli Swim, Maaji, Wildfox Swim, and We Are Handsome.

On site, S'well and IMG Fashion will launch a three-piece exclusive limited edition anniversary collection featuring their 9oz bottles; Orange Sherbet, Sweet Mint, and Seashell Pink featuring exclusive MBFW Swim designs to commemorate the special milestone. To keep guests hydrated in style, IMG Fashion will exclusively distribute the limited edition bottles during official events and activities around the Miami show site.

About IMG
IMG is a global leader in sports, fashion and media operating in more than 30 countries around the world. IMG's businesses include College, Media, IMG Academy, Events and Federations, Golf, Tennis, Fashion, Models, Clients, Consulting, Licensing, Joint Ventures, and creative management agency Art + Commerce. In 2014, IMG was acquired by WME, the world's leading entertainment and media agency. Together, the companies offer an unparalleled client roster; world-class partnerships with sponsors, brands and broadcasters; and marquee assets across entertainment, events and fashion.

About S'well
Sarah Kauss founded S'well, a New York City based company, in 2010 with a mission to merge style and function. When designing the S'well bottle, Sarah aimed to create a beautifully crafted, fashionable bottle composed of non-leaching and non-toxic 18/8 stainless steel which keeps drinks cold for 24 hours and hot for 12 while giving back to those in need. S'well is a charitable community member and proud partner of charitable organizations such as WaterAid, American Forests, and Drink Up. S'well bottles are available for purchase at www.swellbottle.com and over 1,000 retailers in the US, Canada, Europe, Australia, New Zealand, South America, the Middle East, and throughout Asia including retail partners such as J. Crew, Nasty Gal, American Rag, South Moon Under, Holt Renfrew, Nordstrom, Neiman Marcus, Fred Segal, ABC Carpet and Home, and William Sonoma.