SVM Releases Results of Customer Reward and Loyalty Programs Survey

CHICAGO, July 31, 2013 /PRNewswire/ -- SVM, LP, a global leader in providing incentive and motivation solutions, has released the results from its survey of sales and marketing professionals that assessed current practices, preferences and needs among customer reward and loyalty programs. Through the study, SVM gained valuable insight about how sales and marketing professionals are using these programs to increase customer loyalty, retention and referrals for their organizations.

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"As part of our new marketing campaign, Solutions that Motivate, we wanted to identify how sales and marketing professionals are driving positive behaviors among their current and potential customer base," said Jim Speir, vice president of sales for SVM. "Conducting this survey gave us the ability to take a closer look at the programs in place and also explore areas of opportunity within customer reward and loyalty programs."

Results of the survey include:

• 87 percent of companies offer gift cards as part of their customer reward and loyalty programs.
• Gasoline gift cards and prepaid open-loop cards are the preferred types of cards offered.
• 84 percent of respondents find physical cards more rewarding than electronic cards.
• Despite the above, perceived future trends within loyalty and reward programs include increased use of digital cards, mobile vouchers and gasoline gift cards.
• Cost, measurement and perceived value among recipients are the top challenges in customer reward and loyalty programs.
• The majority of respondents think their customer reward and loyalty programs are successful, with 57 percent reporting they work well or extremely well.
• The most important criteria for reward and loyalty programs involve making customers feel valued and increasing acquisition, sales, loyalty and retention.

ABOUT SVM 
Since 1997, SVM has been helping its customers provide the right rewards that incentivize and motivate in an efficient and reliable way. Headquartered in suburban Chicago, SVM also has offices in the United Kingdom, serving all of Europe. SVM's products include gift cards, network prepaid cards, promotional and reward cards, eGift and award codes, gift card management services and gift card fulfillment services. By supplying in-demand brands that people want and need, and innovative products using the latest in technological advances, SVM drives positive behaviors. For more information on SVM, call (877) 300-4SVM or visit www.SolutionsThatMotivate.com.

SOURCE SVM, LP

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