Sustainable Metallized Paperboard Laminate from AR Metallizing A Sustainable Alternative to Film and Foil

FRANKLIN, Mass., July 11, 2013 /PRNewswire/ -- The environment plays a more important role than ever before in how people think about packaging, not only the design, but also the materials selected. Metallized paperboard laminate from AR Metallizing is a great choice for packaging today.  AR Metallizing's metallized papers offer a way to achieve a distinctive, metallic finish on the packaging of your products with only a fraction of the aluminum content and without any films or foils.

(Photo: http://photos.prnewswire.com/prnh/20130711/NE46197)

Today metallized boxes consist of a first grade board with a smooth surface laminated to metallized PET film. ARM's metallized paperboard laminates are made of low-grade (recycled) board laminated to a 53gsm thick metallized paper. The smoothness of the paper will cover the low surface quality of the board. Downgrading the board's quality will result in a significant cost savings. Lowering the total weight of the box is a second cost savings opportunity. Why?  Metallized PET film does not add any stiffness, 53gsm long fiber paper does. First grade board with 10 gsm of clay coat is less stiff then its uncoated recycled alternative.

Certification by the Centre Technique du Papier in Grenoble, France has proven ARM's metallized paperboard laminate is 100% re-pulpable in contrast to only 91% for the traditional metallized film laminates.  The reason for this is that the re-pulping plant will sieve out the polluted pulp. In case of metallized film laminates, a minimum of 9% will be contaminated foil waste that can only be placed in a landfill or incinerated at a high cost. In the case of ARM's metallized paperboard laminate, the initial pollution[1] will be only 3%. Once further analyzed, this 3% consists of long fiber pulp that can also be re-used as pulp.  With metallized paperboard laminate, there is no landfill waste or CO₂ generation.  Each kg of non re-pulpable waste generated by metallized PET will after incineration result in 1.15 kg CO₂.   

Converters will also notice an increased efficiency[2] in their production lines when running metallized paperboard laminate as compared to metallized PET.  Metallized paperboard lamination runs faster due to better reel tension management.  The use of metallized paperboard lamination also results in a reduction in the glue curing time, a savings on oven energy.  There is less waste in the production process when using metallized paperboard laminate because this product runs like regular paper not like film.  And lastly, the die cutting process is faster because of the fact that the knife is cutting through paper not film. This also yields a lower knife consumption rate.  Lastly, ARM's metallized products are printable in nearly all technologies, including conventional offset, heliogravure and flexo. As such, it avoids the additional and costly adding of an overlay coating on PET

Another advantage of AR Metallizing metallized paperboard laminate is this same sustainable technology applies to the HoloPRISM^® holographic metallized paperboard.  AR Metallizing has won numerous awards with various projects using HoloPRISM holographic metallized paperboard.  End Users can have stronger brand identity and greater shelf appeal using AR Metallizing line of holographic and metallized paperboard laminates while still being environmentally responsible. 

For more information in the US contact Joe Formosa, Director of Business & Product Development at +1-508-541-7759 or at [email protected] or International; Martin Raeymakers, CCO at +32(0) 89-84.80.97 or at [email protected].

[1] Sommerville Classification
[2] Based on a period of 18 months industrial application, with regular comparative testing

SOURCE AR Metallizing

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