SURVEY SAYS: TOO MUCH CLUTTER AND NOT ENOUGH ROOM!

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May 02, 2023, 10:40 ET

NEW RESEARCH REVEALS GEN Z AND MILLENNIALS STRUGGLE TO KEEP A TIDY HOME

AVON, Ohio, May 2, 2023 /PRNewswire/ -- Home organizing is more than a trend; it's a lifestyle. From streaming shows demonstrating how to color-code your pantry to magazines offering tips to unclutter quickly and even a litany of organization products, there's an abundance of information in the world of home organization. Yet, despite all this great content, younger generations still struggle with staying organized. In fact, a recent survey conducted by Pollfish on behalf of Duck^® brand finds that the majority—nearly 75%—of Gen Z and millennials, ages 16 to 42, need a better organizing system or routine at home. While the survey identifies their top organizing challenges, it also helps Duck^® brand understand what solutions are needed to tidy up. Here's what these generations struggle with the most:

Clutter is Chaos—While about half of Gen Z and millennials clean and organize up to an hour a day, they still have an issue with clutter. The survey finds that the kitchen counter is the biggest clutter hotspot, and car or house keys are the top misplaced items. Among their worst organizing habits, 54% of the younger generations throw everything into a junk drawer, while 40% say they don't hang up their purse or jacket. Additionally, their top challenges to staying tidy are too much clutter and not enough room.

Family Dynamics—Living with messy family members is another top challenge. Less than half of Gen Z and millennials say their spouses and children pick up after themselves and more than 40% wish their significant other was neater/tidier at home. Most Gen Z and millennials (nearly 64%) feel they are the best at staying organized at home compared to others they live with. About 30% of Gen Z say their parents are the tidiest and 11% say their significant other is. On the other hand, 16% of millennials say their partner is the neatest.

Personal Preference—A quick and easy installation is at the top of their priority list when it comes to picking an organizing system, but Gen Z—29%—also favors stylish and modern aesthetics. Among the products they're willing to try, Gen Z is more likely to use shelves while millennials chose a wall organizer. As for the cost, most will spend $26 to $50 on organizing products.

Space-Saving Solutions—More than 75% of survey respondents feel they have limited space to store items and 70% wish their backpacks, jackets and hats were better organized.

"Americans are embracing a 'less is more' lifestyle and prefer clutter-free spaces, but it's clear they have challenges when it comes to tidying up," says Angee Mantell, Insights & Innovation Product Manager at Shurtape Technologies, LLC, the company that markets the Duck^® brand. "At Duck^® brand, we offer simple solutions to help people of all ages create homes that are more efficient, livable and meet the demands of their busy lifestyles."

Duck^® brand's EasyMounts^® Heavy-Duty Drywall Hooks and Heavy-Duty Drywall Tool Holders help restore order to areas, from the entryway to the garage, and give out-of-place belongings, such as keys and bags, a designated home while keeping them off the floor. The universal mounting system installs easily in drywall, comes in a modern matte finish and solves the problem of limited storage.

From keeping keys off the kitchen counter to organizing everything from backpacks to garage gear, EasyMounts^® offer a tool-free solution to provide a dedicated spot for items that typically cause clutter – minimizing mess and stress at home, for any generation.

For more information on home organization and DIY, visit Tidy Up with Duck^® brand.

ABOUT DUCK^® BRAND
The Duck^® brand offers an array of tapes, moving and packing supplies, shelf liner and home products that provide simple, imaginative and helpful solutions for a variety of tasks around the home, school, office and jobsite. Duck^® brand is marketed by Shurtape Technologies, LLC, an industry-leading manufacturer of adhesive tape and consumer home and office products, with facilities worldwide. Visit DuckBrand.com for additional product information.

SOURCE Duck® Brand