SurePure Announces Preliminary Results for Additional Commercial Application of its Patented Photopurification Technology in Dairy Industry

NEW YORK, July 24, 2014 /PRNewswire/ -- SurePure, Inc. (OTC QB: SURP), a global leader in liquid photopurification, has today announced preliminary results for an additional commercial application of its patented photopurification technology in the South African dairy industry.

Driven primarily by a desire to save energy by using cold-processing rather than pasteurization in the manufacture of cheese, Oaksprings Dairy in Kwa-Zulu Natal, South Africa, has been utilizing SurePure's technology. Oaksprings has reported to SurePure that it has experienced further benefits associated with SurePure's technology.

Spokesman for Oaksprings, Mr. Leigh Reyneke said, "Given the rising cost of energy and the sometimes intermittent supply in rural areas of South Africa we were looking to reduce our electricity bill by reducing our reliance on our pasteuriser. We have experienced savings in the order of 75% in our energy costs with this technology. So the SurePure promise of being able to eliminate thermal processing of the cheese is very attractive to us. SurePure's academic research suggested we should also enjoy approximately a 10% yield increase due to the reduction of psychotrophic bacteria in the milk, which is the increase that we in fact experienced. We have also been pleasantly surprised about the flavor and quality improvements in our cheddar. Overall, the use of SurePure's technology has been an unqualified success."

CEO of SurePure, Guy Kebble reflected, "Having completed a comprehensive three year academic investigation into the benefits of photopurifying milk for cheese production, it is gratifying to see this academic data being reflected in the real world of cheese-making. We think the trifecta of energy-savings, yield increase and quality enhancements will prove irresistible to the dairy industry over time."

About SurePure
SurePure is a global leader in liquid photopurification, the green alternative to pasteurisation and chemicals. Using its patented 'Turbulator' technology, SurePure systems use UV-C light to purify microbiologically sensitive liquids such as wine, fruit juice and milk. Although designed to deliver food-grade solutions, it can also be harnessed to improve processing liquids such as water, brines and sugar syrup solutions, even animal blood plasma. SurePure's technology offers greater microbiological efficacy than conventional UV systems and is effective for both clear and turbid liquids, a world first.  SurePure offers a greener alternative to comparable heat or chemical-based processes and significant process and energy savings. It also provides opportunities for the development of innovative and differentiated products with desired consumer benefits, guaranteed food safety and sound commercial benefits. Go to www.surepureinc.com for more information.

SOURCE SurePure, Inc.