SurePure Announces Commercial Deal with Major Natural Food Ingredient Producer

NEW YORK, Jan. 31, 2014 /PRNewswire/ -- SurePure, Inc. (OTCBB: SURP), a global leader in liquids photopurification, announced today that it has signed a sales agreement with a global leader in specialty plant-based natural ingredients, in which SurePure's proprietary photopurification technology will be utilised to purify the company's natural colourant products.

Within the last year, SurePure has announced several agreements with companies in the wine, dairy, and liquid egg industries in which each company has employed its technology to improve, purify and/or extend shelf life of their respective products. 

• On July 2013, the Indian Food Safety regulatory body (FSSAI) approved the use of SurePure's technology as an alternative process to thermal pasteurization for milk and other dairy products. This approval has helped pave the way for the commercialization of SurePure's technology throughout India's fluid milk market.
• On August 2013, SurePure announced that it entered into an agreement to purify Namaqua Wines, world-renowned for the production and export of quality bag-in-box wines.
• On November 2013, SurePure announced that it signed a multi-year royalty commercial agreement with the first and largest liquid egg company IPAY (Izmir Pastorize Yumurta) of Izmir, Turkey to improve shelf life and brand quality of its egg products.
• On December 2013, SurePure announced that Neil Patterson Wines (NPW) launched a premium range of no sulphite added wines using SurePure's photopurification technology.

To provide additional details on today's announcement, SurePure demonstrated the efficacy of its technology, which uses UV light energy as opposed to heat, was exemplified in trials that have provided a significant reduction (Log 4) in yeasts and moulds in Spirulina extract rich in phycocyanine without inducing any  modification of product intrinsics, particularly the colouring capability.

Mr. Guy Kebble, Chief Executive Officer at SurePure, said, "We are very pleased with the results of our trial work with a significant manufacturer and marketer of natural ingredients for the food, nutraceuticals, pharmaceuticals, and cosmetic industries and the positive response it has had on their products using our technology. This is yet another novel and highly beneficial application of the SurePure photosterilization technology."

About SurePure

SurePure is a global leader in liquid photopurification, the green alternative to pasteurisation and chemicals. Using its patented 'Turbulator' technology, SurePure systems use UV-C light to purify microbiologically sensitive liquids such as wine, fruit juice and milk. Although designed to deliver food-grade solutions, it can also be harnessed to improve processing liquids such as water, brines and sugar syrup solutions, even animal blood plasma. SurePure's technology offers greater microbiological efficacy than conventional UV systems and is effective for both clear and turbid liquids, a world first.  SurePure offers a greener alternative to comparable heat or chemical-based processes and significant process and energy savings. It also provides opportunities for the development of innovative and differentiated products with desired consumer benefits, guaranteed food safety and sound commercial benefits. Go to www.surepureinc.com for more information.

SOURCE SurePure, Inc.

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