Support St. Jude Children's Research Hospital(R) and Start Spring Cleaning with the Purchase of Procter & Gamble Limited Edition 'Red' Swiffer Products

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Feb 02, 2010, 07:25 ET

CINCINNATI, Feb. 2 /PRNewswire/ -- Procter & Gamble invites consumers to help St. Jude in its fight to find cures and save children battling deadly diseases by purchasing limited -edition "red" packaged Swiffer® Wet Jet® and Swiffer Sweeper Starter Kits from February 7 through April 1 at Target stores. Target will donate fifty cents to St. Jude for every specially-marked "red" Swiffer product sold. St. Jude is one of the world's premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases.

In addition to the donation to St. Jude, P&G will provide St. Jude patients and their families with Swiffer products to use throughout their stay at Target House and other St. Jude residential facilities in Memphis.

"Supporting St. Jude makes a meaningful difference in the lives of children with cancer and other catastrophic diseases and providing P&G products to St. Jude patients and their families offers just one more little comfort from home at a very stressful time", said Joanne Harris, P&G's Target Team Leader. "This program embodies core elements of Procter & Gamble's corporate cause (Live, Learn and Thrive), which aims to reach more than 50 million children in need every year with programs that help them get off to a healthy start, receive access to education, and build skills for life."

The limited-edition Swiffer products, with red packaging and product marked with the St. Jude logo will be displayed in the floor cleaning aisle through April 1.

"What better way to kick off spring cleaning than with our limited-edition red Swiffer products," Harris said.

"Through this unique program, shoppers are provided a great way to support St. Jude Children's Research Hospital," said Richard C. Shadyac Jr., CEO of ALSAC, the fundraising organization of St. Jude. "Families today are making tough choices about how to spend their dollars, but every cent raised by Target guests purchasing red Swiffer products will help in our fight against childhood cancer so that children in communities everywhere will have a second chance at life."

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. In these countries and beyond, P&G is committed to improving lives for children in need through its global cause, Live, Learn and Thrive. Every day P&G Live, Learn and Thrive™ is helping children get off to a healthy start, receive access to education, and build skills for life. Please visit http://www.pg.com for the latest news and in-depth information about P&G, its brands, and Live, Learn and Thrive.

About St. Jude

St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family's inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information, please visit www.stjude.org.

SOURCE Procter & Gamble