Super Bowl Advertisers Line Up for the Big Game Day - Kellogg School of Management Professors Available for Interviews

Kellogg School Super Bowl Ad Review Ranks New and Perennial Advertisers in the School's 14thAd Review

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Jan 10, 2018, 08:02 ET

EVANSTON, Ill., Jan. 10, 2018 /PRNewswire/ -- The biggest night for advertising is also the biggest night in football: the Super Bowl. Advertiser will pay approximately $5 million for a 30-second spot during the big game on Feb. 4, 2018 on NBC. Leading up to the game, during and post game, two professors from the Kellogg School of Management at Northwestern University are available to discuss the ads, the trends and what makes for an effective advertisement in the Super Bowl.

What:	The Kellogg School of Management at Northwestern University will conduct its 14^th consecutive Kellogg School Super Bowl Advertising Review. The faculty and students grade the advertisements in real time based on strategic criteria known as ADPLAN and produce a final ranking of the most – and least – effective advertisers. Professors Derek Rucker and Tim Calkins co-lead the school's Ad Review and are available to discuss topics such as:
	What are this year's advertising trends and what can viewers expect this year? Why does a Super Bowl ad cost $5 million? What are some of the best and worst advertisements from past Super Bowl campaigns? What makes for a winning or losing Super Bowl ad? How can brands amplify their efforts through social media?
Who:	Professor Derek D. Rucker is the Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing at the Kellogg School. Rucker's primary research focuses on advertising strategy with an emphasis on the study of attitudes, persuasion, and social influence. Rucker has been published in a number of academic journals and isthe co-founder of the Human Ecology Laboratory.

	Professor Tim Calkins is a clinical professor of marketing at the Kellogg School. Calkins teaches courses in marketing strategy and acts as co-academic director of the school's branding program. He is also the author of Defending Your Brand, How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks, as well as Breakthrough Marketing Plans.

When:	Professors Rucker and Calkins are available for interviews leading up to the Super Bowl. They also are available the day of the game, Sunday, Feb. 4, 2018, and Monday, Feb. 5, 2018, for interviews via phone or in-person. Before, during and after the game, viewers are encouraged to join the social media conversation using #KelloggBowl.

More info:	To schedule an interview or learn more about the Kellogg School Super Bowl Advertising Review, contact Taryn Tawoda or Molly Lynch (information below). To learn more, visit http://www.kellogg.northwestern.edu/news-events/superbowl/.