Sunstar GUM® Announces New Size and Re-Design of Proxabrush® Go-Betweens® Cleaners

CHICAGO, March 20, 2013 /PRNewswire/ -- Nearly three-quarters of patients will exhibit periodontal disease at some point in their lives.¹ To continue the innovation in its line of custom fit interdental brushes that help prevent disease, Sunstar GUM^® is excited to introduce its new size of Proxabrush^® Go-Betweens^® Cleaners– Ultra Tight. The new Proxabrush, available now, is ideal for healthier patients with tighter contacts, and features several new design elements to improve use. According to the Academy of General Dentistry (AGD), flossing is the single most important weapon against plaque;² however, most people find that their reason for not flossing is due to lack of time. Proxabrush Go-Betweens are clinically proven to remove plaque as well as string floss and are convenient, reusable and easy-to-use.

(Photo: http://photos.prnewswire.com/prnh/20130320/NY79925 )

Highlights of the newly designed Ultra Tight Proxabrush Go-Betweens include:

• More Plaque Removal. The re-designed Proxabrush family of interdental brushes has been constructed to remove up to 25 percent more plaque with new unique triangular bristles. Additionally, it stays clean between uses through an antibacterial agent that has been incorporated into the bristles. The central wire of each brush is coated for added comfort and to help prevent galvanic shock.
• New Flexible Handle. The new, flexible handle has been ergonomically designed for better comfort, control and grip in order to make it easier to use. The bendable neck and longer length also makes it easier for patients to clean their posterior teeth.

In addition, Sunstar will be applying the new design elements to each of the existing Proxabrush Go-Betweens Cleaners sizes: Tight, Moderate and Wide. These redesigned Proxabrushes will be available in June.

As the number of cavities among Americans increases, dental professionals such as Dr. Richard Demke, DDS, Sr. Director, Technology and New Product Development at Sunstar, recommend that patients take a proactive approach to their daily dental hygiene regimen.

"Proxabrush Go-Betweens Cleaners are recommended for all patients given that they come in multiple sizes to meet every patient's needs. The Ultra Tight size will be especially beneficial to healthier patients with tighter contacts, to use either as an add-on or alternative to floss," says Dr. Demke.

For more information, visit www.US-Professional.GUMbrand.com.

About Sunstar Americas, Inc.
Chicago-based Sunstar Americas, which serves the Americas, is part of the Sunstar Group of companies, a global organization founded in Japan in 1941 which now has worldwide sales of over $1 billion. The company has offices in 15 countries and four major geographic divisions. Sunstar's mission is to enhance the health and well-being of people everywhere via its four business areas: mouth and body, health and beauty, healthy home and safety, and technology. The company is proud of its global partnership with dental professionals to develop a better understanding of the potential links between oral health, general health and quality of life. Sunstar's well-known Butler® brand of professional dental products and GUM® brand of consumer oral hygiene products have been two of the dental profession's most trusted and recommended brands for more than 90 years. Butler® and GUM® products are designed in consultation with dental professionals and manufactured to the highest quality standards, assuring product excellence and patient satisfaction. For additional information, please visit www.GUMbrand.com. 

¹ Data on File
² KnowYourTeeth (a resource from the Academy of General Dentistry); http://www.knowyourteeth.com/infobites/abc/article/?abc=F&iid=302&aid=1244 

SOURCE Sunstar Americas, Inc.

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