Summer's Eve® Announces Partnerships with Noted Women's Empowerment Expert Dr. Carla Stokes and Girls Advocacy Nonprofit i am that girl

Leading feminine hygiene product manufacturer and new partners aim to spread knowledge, confidence

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May 25, 2011, 07:30 ET

LYNCHBURG, Va., May 25, 2011 /PRNewswire/ -- In connection with an upcoming campaign to engage, educate and empower women to better understand and nurture their bodies, leading feminine hygiene product manufacturer Summer's Eve® announced today that it is partnering with women's health and empowerment expert Dr. Carla Stokes, and girls advocacy organization, i am that girl, led by women's movement advocate and Survivor finalist Alexis Jones.

"We're thrilled to be working with these incredible women and their organizations and cannot wait to align our efforts to come out with one strong, powerful message," said Angela Bryant, director U.S. marketing, feminine care for Summer's Eve. "Together with Dr. Stokes and i am that girl, we are ready to change the conversation women are having, or not having, about their bodies and start breaking down the barriers related to feminine health and education."

Carla Stokes, Ph.D., M.P.H., is an educator, researcher, social entrepreneur, and speaker as well as the chief empowerment officer of Dr. Carla LLC™, a health promotion, coaching, personal development, and self-empowerment company for women, youth, parents, and girl advocates. She is passionate about addressing health concerns among women and youth, and founded Helping Our Teen Girls In Real Life Situations, Inc. (HOTGIRLS)®, a nonprofit organization dedicated to improving the health and lives of underserved young women and girls through leadership development, peer health education, youth activism, and media education.

"To have the opportunity to reach so many women—particularly young women—with real talk about their bodies and self-esteem in a society that is historically hush-hush about these topics is exciting," says Stokes. "I applaud what Summer's Eve is doing to encourage open communication and self-empowerment among women."

i am that girl is a national organization dedicated to inspiring authentic confidence in girls and women everywhere so they can positively and significantly impact the world. Founded by Alexis Jones, i am that girl strives to build community and utilize the media as a home to bring girls and women together to collaborate instead of compete and have conversations about things that matter. i am that girl encourages women to define their own worth, be confident in their own skin, believe in themselves, support one another, and reinvent themselves into whomever they choose to be.

"We believe smart is the new sexy and knowledge is power. That being said, we are thrilled to see another organization as committed as we are to redefining how women think and talk about themselves and their bodies," says Jones. "I can't wait to have candid conversations and inspire girls to embrace their bodies, to empower their voices and inspire a generation of confident women!"

Founded on the learnings from Summer's Eve's nationwide listening tour and a recent proprietary study about women's knowledge of their own genitalia and the emotional impact of anatomical terms, the brand will debut its new campaign and education movement this summer. The campaign will include integrated television, print and digital creative, as well as a bold body-awareness campaign.

About Summer's Eve®

Summer's Eve® is made by Fleet Laboratories, Inc., a global manufacturer of pharmaceutical, OTC and cosmetic products. Now the number-one brand in feminine hygiene, Summer's Eve has evolved to offer a complete line of external cleansing and freshening products, such as Summer's Eve Cleansing Wash and Cleansing Cloths, to fit within a woman's lifestyle.

SOURCE Summer's Eve