SumAll Adds Email Marketing Metrics to its integrated Data Visualization Platform

Connected Data Analytics Solution Now Measures and Compares Email Performance, Users can Maximize Direct Marketing Results

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SumAll

Jun 18, 2013, 08:00 ET

NEW YORK, June 18, 2013 /PRNewswire/ -- SumAll, the leading source of big data business intelligence for fast-growing businesses, today announced the addition of Email Marketing Metrics to its connected data tool, growing the number of integrated platforms that feed data into its visual marketing analytics tool to more than 24 data platforms.

Email is seeing a renaissance, with researchers estimating that United States firms alone spent US $1.51bn on email marketing last year, looking to grow that number to $2.468bn by 2016[1]. "More than ever, email is a vital part of every marketer's toolbox; as much as we're told email isn't sexy anymore, more emails than ever were sent last year", said Dane Atkinson, CEO of SumAll. "We all live in email today, so it's a reliable way to make sure people see and act on your message. Now, with our addition of Email Metrics, users can measure the successes of their direct marketing email campaigns against their other digital marketing efforts."

Email Marketing Metrics currently supports ConstantContact, MailChimp, and SendGrid, with more integrations planned. By connecting these platforms, SumAll users can track each campaign and gain insights as to when to send and who to target. What you say is as important as when you say it; email campaigns delivered between 1am and 5am local time outperform those sent at other times.

By looking at email analytics holistically, users can see which mailings drove visitors and revenues and analyze email performance against overall marketing efforts including social marketing, paid advertising, SEO, and search tools. SumAll's interactive dashboard reveals key correlations and bottom-line impact by presenting real-time ROI marketing data in a single location, enabling users to understand what works and what doesn't, and formulate new strategies based on results.

SumAll is the most comprehensive marketing data analytics tool available. The tool connects audience activity data across a broad range of social, commerce, payment, paid ads, traffic measurement and other platforms into a single dashboard, with elegant interactive graphics that make it extremely easy to view, digest and compare performance across all channels in real time. With SumAll, marketers save time by eliminating data silos, work with real-time data and avoid manual analysis while improving marketing results and ROI with clear visibility into what works to drive traffic, engagement and sales.

Now tracking more than $2 billion in commerce data, 290 billion social actions and nearly 190 billion website visits, the tool provides a comprehensive view allow businesses to harness their big data. SumAll's interactive dashboard is viewable via web browser on computer or tablets for instant access to vital marketing data from anywhere, anytime.

For a free trial of SumAll, visit www.sumall.com.

About SumAll:
SumAll, now deployed in 30 countries, is a forward-thinking, socially conscious company focused on harnessing the full power of real-time business intelligence for marketers. Today SumAll tracks more than $2bn in revenue, 290bn social actions and 190bn site visits. Companies connect with SumAll in less than 60 seconds to integrate multiple data sources including Facebook, Twitter, Instagram, Tumblr, Google Analytics, Google AdWords, eBay, PayPal, Shopify and Big Commerce into one intuitive, interactive chart. Leading VC investors, Battery Ventures, General Catalyst, Matrix Partners and Wellington Partners, back the company. For more information, visit https://sumall.com/.

[1]http://www.forrester.com/US+Interactive+Marketing+Forecast+2011+To+2016/fulltext/-/E-RES59379?objectid=RES59379

SOURCE SumAll