StumbleUpon Announces New Auto-Targeting Feature for Ad System

SAN FRANCISCO, Sept. 9 /PRNewswire/ -- StumbleUpon, a discovery engine, today announced the latest in a series of planned enhancements to its innovative "no-click" ad system, allowing brand advertisers and publishers to automatically target their campaigns to audiences most likely to engage with and share their branded content with others. This new auto-targeting feature uses StumbleUpon's content recommendation technology to enable advertisers to easily optimize the reach and relevance of their web marketing efforts. The enhancement also aims to reduce their administrative overhead and improve their return on investment.

"Auto-targeting affords advertisers the option to more intelligently cast a wider net in the StumbleUpon ecosystem with virtually no effort," said Marc Leibowitz, StumbleUpon's VP of Partnerships, Sales and Marketing. "Advertisers can now efficiently and easily create successful viral marketing campaigns that reach only potential customers whose interests directly align with specific types of branded content."

To reach their desired audiences, advertisers can currently target StumbleUpon's growing base of over 11 million users by age, gender, location, and topical interest.  Auto-targeting performs this targeting step for advertisers, utilizing StumbleUpon's recommendation technology to predict which of those 11 million users will engage, endorse and share sponsored content.

"We'll be introducing a series of groundbreaking ad features and functionality over the coming months that take advantage of StumbleUpon's unique technology," said Jeff Eddings, a Senior Product Manager at StumbleUpon.  "Auto-targeting is an important addition to our one-of-a-kind platform for reaching highly targeted audiences at meaningful scale yet reasonable cost."

Since March 2010, StumbleUpon has experienced 20 percent growth in its advertiser base to over 40,000 brands and publishers running thousands of campaigns daily to cost-effectively reach highly engaged audiences. More information about auto-targeting and making the most out of StumbleUpon advertising dollars can be found at www.stumbleupon.com/ads.

About StumbleUpon

StumbleUpon is a discovery engine that finds the best of the web, recommended for each user. With over 15 billion stumbles to date, over 11 million users and 600 million personalized recommendations per month, StumbleUpon is the leading way to discover great, peer-sourced content on the Internet. Over 50,000 unique URLs are indexed through StumbleUpon each day. More than 40,000 advertisers are using StumbleUpon to promote their products and services. Founded in 2001, StumbleUpon is based in San Francisco and backed by some of the same investors behind Google and Facebook. For more information, visit www.StumbleUpon.com.

SOURCE StumbleUpon