- While 35% of seniors believe access to healthcare is important when choosing a retirement community, 56% of their adult children view it as critical—a very significant 21% difference.
- Similarly, 44% of seniors say that security and safety are important, but their adult children came in much higher at 57%—a statistically meaningful 13% difference.
- Off-property elements are also of noteworthy consideration: 46% of seniors think that nearby businesses (such as banks, shopping, and grocery stores) are important considerations, but only 38% of their adult children see this as worthy of consideration.
This study, conducted by the Zion & Zion market research team, was based on a nationwide survey of 1,021 seniors (age 75+) and their ACIs investigating what features and amenities each group considers important when selecting a senior living community, and what conclusions can be made about the difference in marketing to each audience. Authors of the study are Aric Zion, MS; Morgan Gardea; Peter Juergens, MA; and Thomas Hollmann, MBA, PhD.
About Zion & Zion
Based in Tempe, Ariz., Zion & Zion is a full-service marketing firm specializing in marketing strategy, advertising, public relations, social media and interactive services. The work of the Zion & Zion team includes local, national and international brands, including ARS/Rescue Rooter, Bank 34, BD Peripheral Intervention, Barro's Pizza, Bill & Melinda Gates Foundation, Casino Del Sol, Chas Roberts, Goodwill, Habitat for Humanity, Sun Communities, Sun Health, Parallel Capital Partners, Westin Hotels & Resorts, and University of Dubuque. Learn more at www.zionandzion.com, follow @ZIONandZION on Twitter, follow Zion & Zion on LinkedIn, and like ZIONandZIONAgency on Facebook.
SOURCE Zion & Zion
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