Study Reveals Brand Awareness Rankings of the 100 Largest US Charities

Zion & Zion study shows longevity alone is not a guarantee of strong brand recognition

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Sep 26, 2018, 09:22 ET

TEMPE, Ariz., Sept. 26, 2018 /PRNewswire/ -- Many of the nation's largest and oldest charities have significant top-of-mind brand awareness by a broad cross-section of consumers, according to an annual survey from the market research team at Zion & Zion, a top ranked full-service, national marketing agency. The full report, with an interactive chart to sort by category, is available here.

The findings of the Zion & Zion research have implications for charities across the country:

Brand Awareness Rankings of the 100 Largest U.S. Charities from the Zion & Zion Research Team

Some of the charities with high brand recognition are predictable due to factors such as public visibility, longevity, and advertising spend. It was expected that most people would be familiar with such charities as St. Jude Children's Research Hospital (#1), the Salvation Army (#2), and Boys & Girls Clubs of America (#3).

Longevity alone is no guarantee of strong brand awareness; Easterseals, for example, which was founded in 1919 to assist people with disabilities, ranked 35th in overall brand awareness.

This year's survey, conducted by the Zion & Zion market research team, was based on a nationwide survey of 1,053 respondents. Authors of the study are Aric Zion, MS; Peter Juergens, MA; and Thomas Hollman, MBA, PhD.

About Zion & Zion
Zion & Zion is a full-service marketing firm specializing in marketing strategy, advertising, public relations, social media and interactive services. The work of the Zion & Zion team includes local, national and international brands, including ARS/Rescue Rooter, Bank 34, BARD BD, Barro's Pizza, Bill & Melinda Gates Foundation, Casino Del Sol, Chas Roberts, Goodwill, Habitat for Humanity, Sun Communities, Sun Health, Parallel Capital Partners, Westin Hotels & Resorts, and University of Dubuque. Learn more at www.zionandzion.com, follow @ZIONandZION on Twitter, follow Zion & Zion on LinkedIn, and Like ZIONandZIONAgency on Facebook.

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