Studio Science Leads Comprehensive Rebrand of TinderBox to Octiv, the Market-Leading Sales Productivity Platform

INDIANAPOLIS, July 18, 2016 /PRNewswire/ -- Studio Science, a leading design and innovation consultancy, partnered with Octiv, formerly TinderBox, to design and execute a comprehensive rebranding and repositioning initiative.

The Octiv rebrand responds to the increasingly fragmented sales technology ecosystem and to the needs mid-to-large enterprises have for streamlining workflows and connecting data from CRM, CPQ, ERP and other sources. With the Octiv platform, sales and marketing teams are able to automate document workflows and gain previously unavailable insights into the behaviors and needs of buyers.

With over a decade of experience working with high-growth, enterprise software brands, Studio Science was the ideal partner to help Octiv develop a brand and positioning strategy that would signal the company's refined vision and focus on serving increasingly sophisticated enterprise clients.

"Studio Science helped us gain fresh and critical perspectives not just of our brand, but of how the sales industry as a whole is evolving. They worked closely with our team and our clients to craft a brand that has strengthened our internal culture, and positioned us to lead the way in creating the future of sales," said Dustin Sapp, Octiv's co-founder and CEO.

Studio Science continues to work closely with Octiv on brand, marketing, and product design initiatives.  "We're thrilled to have played a role in this new stage of TinderBox's success. Our involvement in their rebrand to Octiv is the next chapter in a longstanding and phenomenal partnership," said Nathan Sinsabaugh, President of Studio Science.

About Studio Science
Studio Science, based in Indianapolis, Indiana, is a leading design and innovation consultancy focused on using people-centered research to help brands create better products, build more meaningful experiences, solve bigger problems, and become more successful businesses. For more information: studioscience.com or on Twitter at @studioscience.

About Octiv
Octiv provides a sales productivity platform designed to create efficiencies in process workflows for creating and managing sales presentations, proposals and contracts. Octiv integrates data from CRM, CPQ, ERP and other systems to streamline workflows, save time and accelerate sales opportunities. Founded in 2010, Octiv serves over 400 organizations including large enterprises such as Angie's List and Siemens, and high-growth companies such as Egencia and G/O Digital. To learn more visit www.Octiv.com.

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Contact:
Abby Fox
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