Streaming Video, Facebook Continue to Dominate the New Media Landscape

SANTA MONICA, Calif., Sept. 23 /PRNewswire/ -- Interpret, a leading entertainment, media and technology market research firm, today released data from its quarterly New Media Measure™ study that tracks media behaviors, device ownership, attitudes and product consumption.  Behavior and trending data from its 2010 second-quarter report reveals the preference for streaming over downloading video and the growth of Facebook within the social media and gaming arenas.

The study finds that not only has the incidence of streaming grown over the past year, but the volume of TV shows and movies streamed by the average consumer has increased.  Netflix and Hulu remain the dominant players, with Hulu in particular viewed as a major destination for TV streaming – 40 percent of TV streamers have watched TV on Hulu.com in the past three months.

While Netflix and Hulu continue to battle for video streaming supremacy, Facebook continues to dominate not only social networking but casual gaming as well.  Perhaps surprisingly, nearly every (93 percent) online woman 35 and over accesses Facebook at least once every two weeks.  This demographic also happens to be a highly engaged group of casual gamers, helping Facebook to continue its reign as the top casual gaming site, nearly doubling its reach from the second quarter of 2009.  

New Media Measure™ is Interpret LLC's proprietary, quarterly survey of media behaviors, device ownership, attitudes and product consumption. New Media Measure™ supplies the means to better measure and keep track of fast-changing consumer behaviors. New Media Measure™ surveys 9,000 consumers aged 12-65, representative of the U.S. population and weighted to U.S. Census. Data collected includes: demographics, psychographics, brand consumption, traditional media consumption, online and social networking, mobile phone, video gaming, and digital entertainment. Data is available via Interface, a web-accessible, interactive analysis tool, through Intrend, quarterly trend reports, and through Interpretations, monthly whitepapers written by Interpret analysts.

About Interpret LLC

Interpret LLC is a leading entertainment, media and technology measurement and market research firm that applies proprietary, cutting edge methodologies and extensive category knowledge to help companies plan, test, and measure their business strategies.  www.interpretllc.com.

SOURCE Interpret LLC

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED