Strativity announces new employee engagement tool IMCO™ Model customized for the automotive market

HACKENSACK, N.J., April 11, 2013 /PRNewswire/ -- Strativity Group, Inc. announced today the release of its Automotive IMCO™ Model for assessing automotive dealership employee engagement. The new product is being deployed to 30,000 employees at over 450 auto dealerships, representing manufacturers such as Toyota, Hyundai, Audi, Ford and Mercedes Benz.

The IMCO™ Model elevates employee engagement assessment by monitoring four core relationships: Individual, Manager, Customer and Organization.  By exploring performance on all four of these components, automotive dealers can pinpoint the best way to increase employee engagement and improve their bottom line. Strativity's analysis demonstrates that a 10% increase in employee engagement at a non-luxury dealership will impact operating profits by over $260,000 per year and by over $350,000 at luxury car dealerships.

The IMCO™ Model enables organizations to

• Identify precise drivers for employee engagement
• Discover departments with lower engagement
• Recognize linkage of employees to customers
• Prioritize actions and execution
• Customize questions to address an organization's unique culture and business issues
• Benchmark against national database

"Customer experience is the new battle ground for car manufacturers and dealers, car quality and store design are the table stakes," said Lior Arussy, CEO of Strativity Group. "Employee engagement is a critical component in delivering a differentiated customer experience. Those who embrace it early will reap the benefits."

Insight to Action

The Automotive IMCO™ Model is available with customized consulting to develop dealership specific action plans.  Consulting services are an integral part of Strativity Group's complete dealership effectiveness program, which includes customer experience design, employee and leadership training, and employee engagement advisory services.

What dealerships are saying:

Bernie Moreno, President of Collection Auto Group, Cleveland, OH: "Strativity helped us identify concerns that our team members had and helped us develop strategies to address those concerns.  After putting in place their recommendations, we saw an immediate impact on the level of engagement among our entire team."

Joseph Stanco, CEO of Rallye Motors, New York, NY: "I always knew first- class treatment touches everyone in the very best way.  Strativity provides the inspiration and format to bring the philosophy throughout my Mercedes-Benz enterprise.  I would say that today we have the best way to engage our clients as well as employees to create a culture of excellence.  Strativity has surpassed my expectations, and I am grateful."

About Strativity Group, Inc.

Strativity Group is a global customer experience transformation firm, which helps clients create delightful customer experiences and execute profitable customer strategies.

Strativity measures success by a single method: execution.

Strativity partners with clients across the whole journey from the initial diagnostics through innovation, organizational change and all the way to sustainability programs and training the last employee. Strativity works with large and emerging businesses around the world, including the United States, Canada, Australia, UK and Norway. Strativity clients include Mercedes-Benz, Toyota, Audi, Hyundai, VW, Ford, FedEx, Capital One, Royal Caribbean Cruise Lines, Royal Mail, Sage, and Honeywell.

SOURCE Strativity Group, Inc.