Storyblok's CMS Report Reveals Enterprises Are Still Scared of Omnichannel Content Experiences

The percentage of enterprises interested in delivering content to voice-activated speakers, AR/VR, and smartwatches is in the single digits

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Storyblok

Jan 31, 2022, 09:00 ET

LINZ, Austria, Jan. 31, 2022 /PRNewswire/ -- Storyblok, an enterprise headless CMS that enables developers and marketers to deliver powerful content experiences on any digital platform, today announced the release of The State of Content Management 2022 report. This report analyzes survey results from professionals across a wide range of industries throughout the United States, UK, Germany, and Sweden about how they manage content in their organizations.

Despite claims that many enterprises are pursuing more advanced omnichannel content platforms, the data shows that companies are still taking a cautious approach and mostly sticking with websites and mobile apps. When asked which platforms and channels they serve with their CMS, 7.2% said voice-activated speakers, 6.6% said AR/VR, and only 3.7% said smartwatches.

While there is an increase in interest in some of these areas for the future, the data shows that they're still on the lowest end of the scale. When asked which platforms and channels they plan to serve with their CMS in the future, 9.6% said voice-activated speakers, 6.5% said AR/VR, and 5.1% said smartwatches.

"This data proves that enterprise adoption of newer content platforms has a long way to go, but we're still in the early days of advanced digital transformation projects," said Dominik Angerer, Co-Founder and CEO of Storyblok. "Once more companies understand how a headless CMS makes it possible for one content hub to easily publish content everywhere, the growth of omnichannel content experiences will accelerate at a much more rapid pace."

Some other findings from the report include the following:

47.96% use 2 to 3 CMSs in their organization
47.08% said 2 to 3 different teams use the CMS in their organization
35.5% said time-consuming processes were a pain point that made them move to a CMS
34.91% use a headless CMS
82.91% of businesses have seen improvements in ROI, budget, and performance since making the switch to a headless CMS

Download The State of Content Management 2022 report to see all of the results.

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About Storyblok
Storyblok is an enterprise headless CMS that enables developers and marketers to deliver powerful content experiences on any digital platform. Developers create flexible components that are independently managed by content teams through a collaborative visual editor and customizable workflow. Published content is delivered through an API, so changes are made once and will appear everywhere: websites, mobile, IoT, the metaverse, and beyond. This approach reduces maintenance and makes content management more efficient. Leading brands such as Adidas, Pizza Hut, and Marc O'Polo use Storyblok to manage and share their content with the world.

For more information, visit https://www.storyblok.com and follow Storyblok on LinkedIn and Twitter.

Press Contact
Brandon Watts
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SOURCE Storyblok