Stay Calm! SexyHair launches its first CBD haircare line, Calm SexyHair, with 99% Pure CBD
The new collection formulated with clean, vegan ingredients is packaged in up to 95% PCR materials as a part of the Sustainability is Sexy initiative
LOS ANGELES, Sept. 21, 2020 /PRNewswire/ -- Professional hair care brand SexyHair is harnessing the power of the flower to launch Calm SexyHair, the first-ever full hair care range using 99% Pure CBD derived from the hemp flower. The five-product collection infused with 99% Pure CBD is formulated to soothe and strengthen hair from roots to ends and features a shampoo, conditioner, leave-in conditioner, all-style dry-crème and oil elixir.
"At SexyHair we are dedicated to bold new innovations and identifying the most impressive ingredients and products for our stylists and consumers," says SexyHair brand manager, Ashley LeRoy. "We worked with R&D for 18-months, tweaking formulas multiple times to create the most effective products for our users who are passionate about holistic wellness and beauty, at an affordable price point."
Calm SexyHair is created with CBD isolate derived from the hemp flower, which contains 99% Pure CBD, unlike the hemp seed, which contains little to no CBD. The line also boasts a blend of avocado and macadamia cold-pressed oils packed full of vitamins, minerals, and fatty acids for added nourishment. These ingredients work together to help revitalize and strengthen strands while delivering soothing properties of CBD to the scalp.
As a part of SexyHair's Sustainability is Sexy initiative, which pledges to reduce plastic waste by keeping 452,000 pounds of plastic out of landfills each year with sustainable PCR packaging, the new Calm SexyHair bottles are made with up to 95% PCR (Post Consumer Resin).
PRODUCT OVERVIEW
Calm SexyHair Cannabae Soothing Shampoo, $22.95
Love your locks daily with Cannabae Soothing Shampoo infused with 99% Pure CBD. When used with the High 5 Soothing Conditioner, this care system revitalizes dull, damaged hair for softer, healthier strands while keeping the scalp comfortably hydrated.
Calm SexyHair High 5 Soothing Conditioner, $22.95
Hydrate & shine with High 5 Soothing Conditioner infused with 99% Pure CBD. After washing with Cannabae Shampoo, apply High 5 Conditioner from scalp to ends to hydrate the scalp and revitalize dull, damaged hair for softer, healthier locks.
Calm SexyHair Leaf-In Leave-In Soothing Conditioner, $24.95
Nourish strands with Leaf-In Leave-In Soothing Conditioner infused with 100 mg of 99% Pure CBD to reduce breakage while soothing from roots to ends for healthier hair starting at the scalp.
Calm SexyHair Wetfix & Chill All-Style Dry Crème, $22.95
Reduce frizz with the soothing formula of Wetfix & Chill All-Style Dry Crème infused with 99% Pure CBD. This dual use blow dry/air dry crème provides humidity resistance for a naturally polished finish and provides 450˚F heat protection with shine, slip & added moisture.
Calm SexyHair Dose Soothing Oil Elixir, $22.95
Load up on slip, shine, and lustrous hair with Dose Soothing Oil Elixir infused with 99% Pure CBD. This silicone-free oil soothes & hydrates from midlengths to ends while reducing breakage for soft definition.
Calm SexyHair is vegan and formulated with clean ingredients and is available now at Ulta and Ulta.com. To see how consumers and stylists are using the new products, follow @SexyHair on Instagram and follow along with #CalmSexyHair.
About SexyHair
SexyHair was founded in Los Angeles in 1998 by Michael O Rourke. He was inspired by the diversity of the city and the many styles that defined what the word sexiness embodies. Whether it be effortless beachy cool, individual street style, or ravishing red carpet looks, he saw sexy as more than a look, but rather a feeling. Headquartered in Los Angeles, Calif., SexyHair became widely known for its "big red can" and has become the #1 selling professional hairspray brand in the U.S. with one can sold every four seconds. Today, SexyHair is a brand of Henkel and distributes professional hair care products in more than 54 countries and 60,000 licensed salons across the U.S. For more information on all SexyHair products and where to find them, please visit www.sexyhair.com. You can also visit us on Instagram @SexyHair.
SOURCE SexyHair
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