Stationery and cards market size to grow by USD 49.21 billion between 2022 and 2027; Driven by the rising number of commercial establishments and offices - Technavio

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Mar 02, 2023, 17:30 ET

NEW YORK, March 2, 2023 /PRNewswire/ -- According to Technavio, the global stationery and cards market size is estimated to grow by USD 49.21 billion from 2022 to 2027. The market is estimated to grow at a CAGR of 4.82% during the forecast period. The market is segmented by product (stationery and cards), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). For more insights on the historic (2017 to 2021) and forecast market size (2023 to 2027) – Request a report sample

What`s New for 2023?

Technavio has announced its latest market research report titled Global Stationery and Cards Market 2023-2027

Special coverage on the Russia-Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
Global competitiveness and key competitor positions
Market presence across multiple geographical footprints - Strong/Active/Niche/Trivial

Global Stationery and Cards Market - Segmentation Assessment

Segment Overview
Technavio has segmented the market based on product (stationery and cards), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa).

The market growth in the stationery segment will be significant during the forecast period. The increasing internet penetration, rising number of office spaces, and expanding student population in developing countries are driving the growth of the segment.

Geography Overview
By geography, the global stationery and cards market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global stationery and cards market.

Europe will account for 34% of the market growth during the forecast period. Another region offering significant growth opportunities to vendors is North America. Vendors in the region are using technologically advanced solutions for gift personalization to increase sales. For instance, American Greetings uses 3D imaging to personalize its online greeting cards. These factors are driving the growth of the stationery and cards market in North America.

Get insights on the market contribution of various segments including country and region wise, historic (2017 to 2021) and forecast market size (2023 to 2027) - Download a Sample Report

Global Stationery And Cards Market – Market Dynamics

Key factor driving market growth

The growth of the market is driven by the rising number of commercial establishments and offices. Globalization coupled with favorable government policies has increased the number of multinational companies (MNCs) operating in developing countries such as China, Brazil, and India. The growing number of MNCs has increased the number of technology and business parks and office spaces as well as the number of employees. As a result of these factors, the demand for stationery and cards is increasing worldwide, which is driving the growth of the market.

Leading trends influencing the market

The inclination toward green stationery products is a key trend in the market. The rising levels of environmental pollution have prompted many end-users in the market to look for products that do not harm the environment. To capitalize on this trend, vendors are introducing a wide range of eco-friendly stationery such as notebooks, notepads, and cards made of recycled materials. With growing consumer awareness about environmental protection, the demand for eco-friendly variants of stationery and cards will increase during the forecast period.

Major challenges hindering market growth

Technological advances associated with digitized communication are challenging the growth of the market. Advances in technologies have led many end-users in the market to transition from the use of paper-based communication to digital networking platforms for communication. With the integration of IT, companies are storing their records in digital media storage through online and offline databases. These factors are gradually reducing the dependency on paper office products, which is reducing the growth potential in the market.

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What are the key data covered in this stationery and cards market report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the stationery and cards market between 2023 and 2027
Precise estimation of the size of the stationery and cards market and its contribution to the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the stationery and cards market industry across North America, Europe, APAC, South America, and Middle East and Africa
A thorough analysis of the market's competitive landscape and detailed information about vendors
Comprehensive analysis of factors that will challenge the growth of stationery and cards market vendors

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Stationery and Cards Market Scope
Report Coverage	Details
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 4.82%
Market growth 2023-2027	USD 49.21 billion
Market structure	Fragmented
YoY growth 2022-2023 (%)	4.6
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	Europe at 34%
Key countries	US, China, Germany, France, Canada, Mexico, Italy, Spain, Japan, Australia, and South Korea
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	ACCO Brands Corp., Amazon.com Inc., Canon Inc., Card Factory Plc, Claranova SE, Costco Wholesale Corp., F.I.L.A. Fabbrica Italiana Lapis ed Affini Spa, Faber Castell Aktiengesellschaft, Hallmark Card Inc., Kokuyo Camlin Ltd, Majid Al Futtaim Holding LLC, ODP Business Solutions LLC, Sanrio Co. Ltd., Shutterfly Inc., Staples Inc., Target Corp., Tesco Plc, The Hamelin Group, Walmart Inc., and WH Smith PLC
Market dynamics	Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Browse through Technavio's Consumer Discretionary Market Reports

Table of contents:

1 Executive Summary

1.1 Market overview

Exhibit 01: Executive Summary – Chart on Market Overview
Exhibit 02: Executive Summary – Data Table on Market Overview
Exhibit 03: Executive Summary – Chart on Global Market Characteristics
Exhibit 04: Executive Summary – Chart on Market by Geography
Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
Exhibit 07: Executive Summary – Chart on Incremental Growth
Exhibit 08: Executive Summary – Data Table on Incremental Growth
Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem

Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition

Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis

Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027

Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global stationery and cards market 2017 - 2021

Exhibit 18: Historic Market Size – Data Table on Global stationery and cards market 2017 - 2021 ($ billion)

4.2 Product Segment Analysis 2017 - 2021

Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ billion)

4.3 Distribution channel Segment Analysis 2017 - 2021

Exhibit 20: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ billion)

4.4 Geography Segment Analysis 2017 - 2021

Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

4.5 Country Segment Analysis 2017 - 2021

Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary

Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers

Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers

Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants

Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes

Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry

Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition

Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

6.1 Market segments

Exhibit 30: Chart on Product - Market share 2022-2027 (%)
Exhibit 31: Data Table on Product - Market share 2022-2027 (%)

6.2 Comparison by Product

Exhibit 32: Chart on Comparison by Product
Exhibit 33: Data Table on Comparison by Product

6.3 Stationery - Market size and forecast 2022-2027

Exhibit 34: Chart on Stationery - Market size and forecast 2022-2027 ($ billion)
Exhibit 35: Data Table on Stationery - Market size and forecast 2022-2027 ($ billion)
Exhibit 36: Chart on Stationery - Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Stationery - Year-over-year growth 2022-2027 (%)

6.4 Cards - Market size and forecast 2022-2027

Exhibit 38: Chart on Cards - Market size and forecast 2022-2027 ($ billion)
Exhibit 39: Data Table on Cards - Market size and forecast 2022-2027 ($ billion)
Exhibit 40: Chart on Cards - Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on Cards - Year-over-year growth 2022-2027 (%)

6.5 Market opportunity by Product

Exhibit 42: Market opportunity by Product ($ billion)

7 Market Segmentation by Distribution Channel

7.1 Market segments

Exhibit 43: Chart on Distribution Channel - Market share 2022-2027 (%)
Exhibit 44: Data Table on Distribution Channel - Market share 2022-2027 (%)

7.2 Comparison by Distribution Channel

Exhibit 45: Chart on Comparison by Distribution Channel
Exhibit 46: Data Table on Comparison by Distribution Channel

7.3 Offline - Market size and forecast 2022-2027

Exhibit 47: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
Exhibit 48: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
Exhibit 49: Chart on Offline - Year-over-year growth 2022-2027 (%)
Exhibit 50: Data Table on Offline - Year-over-year growth 2022-2027 (%)

7.4 Online - Market size and forecast 2022-2027

Exhibit 51: Chart on Online - Market size and forecast 2022-2027 ($ billion)
Exhibit 52: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
Exhibit 53: Chart on Online - Year-over-year growth 2022-2027 (%)
Exhibit 54: Data Table on Online - Year-over-year growth 2022-2027 (%)

7.5 Market opportunity by Distribution Channel

Exhibit 55: Market opportunity by Distribution Channel ($ billion)

8 Customer Landscape

8.1 Customer landscape overview

Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation

Exhibit 57: Chart on Market share by geography 2022-2027 (%)
Exhibit 58: Data Table on Market share by geography 2022-2027 (%)

9.2 Geographic comparison

Exhibit 59: Chart on Geographic comparison
Exhibit 60: Data Table on Geographic comparison

9.3 North America - Market size and forecast 2022-2027

Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)

9.4 Europe - Market size and forecast 2022-2027

Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)

9.5 APAC - Market size and forecast 2022-2027

Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)

9.6 South America - Market size and forecast 2022-2027

Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)

9.7 Middle East and Africa - Market size and forecast 2022-2027

Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

9.8 US - Market size and forecast 2022-2027

Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)

9.9 China - Market size and forecast 2022-2027

Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)

9.10 Germany - Market size and forecast 2022-2027

Exhibit 89: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 90: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibit 91: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 92: Data Table on Germany - Year-over-year growth 2022-2027 (%)

9.11 France - Market size and forecast 2022-2027

Exhibit 93: Chart on France - Market size and forecast 2022-2027 ($ billion)
Exhibit 94: Data Table on France - Market size and forecast 2022-2027 ($ billion)
Exhibit 95: Chart on France - Year-over-year growth 2022-2027 (%)
Exhibit 96: Data Table on France - Year-over-year growth 2022-2027 (%)

9.12 Japan - Market size and forecast 2022-2027

Exhibit 97: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibit 98: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibit 99: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibit 100: Data Table on Japan - Year-over-year growth 2022-2027 (%)

9.13 Market opportunity by geography

Exhibit 101: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges

Exhibit 102: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape

Exhibit 103: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption

Exhibit 104: Overview on factors of disruption

11.4 Industry risks

Exhibit 105: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered

Exhibit 106: Vendors covered

12.2 Market positioning of vendors

Exhibit 107: Matrix on vendor position and classification

12.3 ACCO Brands Corp.

Exhibit 108: ACCO Brands Corp. - Overview
Exhibit 109: ACCO Brands Corp. - Business segments
Exhibit 110: ACCO Brands Corp. - Key news
Exhibit 111: ACCO Brands Corp. - Key offerings
Exhibit 112: ACCO Brands Corp. - Segment focus

12.4 Amazon.com Inc.

Exhibit 113: Amazon.com Inc. - Overview
Exhibit 114: Amazon.com Inc. - Business segments
Exhibit 115: Amazon.com Inc. - Key news
Exhibit 116: Amazon.com Inc. - Key offerings
Exhibit 117: Amazon.com Inc. - Segment focus

12.5 Card Factory Plc

Exhibit 118: Card Factory Plc - Overview
Exhibit 119: Card Factory Plc - Business segments
Exhibit 120: Card Factory Plc - Key offerings
Exhibit 121: Card Factory Plc - Segment focus

12.6 Claranova SE

Exhibit 122: Claranova SE - Overview
Exhibit 123: Claranova SE - Business segments
Exhibit 124: Claranova SE - Key offerings
Exhibit 125: Claranova SE - Segment focus

12.7 Costco Wholesale Corp.

Exhibit 126: Costco Wholesale Corp. - Overview
Exhibit 127: Costco Wholesale Corp. - Business segments
Exhibit 128: Costco Wholesale Corp. - Key offerings
Exhibit 129: Costco Wholesale Corp. - Segment focus

12.8 F.I.L.A. Fabbrica Italiana Lapis ed Affini Spa

Exhibit 130: F.I.L.A. Fabbrica Italiana Lapis ed Affini Spa - Overview
Exhibit 131: F.I.L.A. Fabbrica Italiana Lapis ed Affini Spa - Business segments
Exhibit 132: F.I.L.A. Fabbrica Italiana Lapis ed Affini Spa - Key offerings
Exhibit 133: F.I.L.A. Fabbrica Italiana Lapis ed Affini Spa - Segment focus

12.9 Faber Castell Aktiengesellschaft

Exhibit 134: Faber Castell Aktiengesellschaft - Overview
Exhibit 135: Faber Castell Aktiengesellschaft - Product / Service
Exhibit 136: Faber Castell Aktiengesellschaft - Key offerings

12.10 Hallmark Card Inc.

Exhibit 137: Hallmark Card Inc. - Overview
Exhibit 138: Hallmark Card Inc. - Product / Service
Exhibit 139: Hallmark Card Inc. - Key offerings

12.11 ODP Business Solutions LLC

Exhibit 140: ODP Business Solutions LLC - Overview
Exhibit 141: ODP Business Solutions LLC - Product / Service
Exhibit 142: ODP Business Solutions LLC - Key offerings

12.12 Shutterfly Inc.

Exhibit 143: Shutterfly Inc. - Overview
Exhibit 144: Shutterfly Inc. - Product / Service
Exhibit 145: Shutterfly Inc. - Key news
Exhibit 146: Shutterfly Inc. - Key offerings

12.13 Staples Inc.

Exhibit 147: Staples Inc. - Overview
Exhibit 148: Staples Inc. - Product / Service
Exhibit 149: Staples Inc. - Key offerings

12.14 Target Corp.

Exhibit 150: Target Corp. - Overview
Exhibit 151: Target Corp. - Product / Service
Exhibit 152: Target Corp. - Key offerings

12.15 Tesco Plc

Exhibit 153: Tesco Plc - Overview
Exhibit 154: Tesco Plc - Business segments
Exhibit 155: Tesco Plc - Key offerings
Exhibit 156: Tesco Plc - Segment focus

12.16 Walmart Inc.

Exhibit 157: Walmart Inc. - Overview
Exhibit 158: Walmart Inc. - Business segments
Exhibit 159: Walmart Inc. - Key news
Exhibit 160: Walmart Inc. - Key offerings
Exhibit 161: Walmart Inc. - Segment focus

12.17 WH Smith PLC

Exhibit 162: WH Smith PLC - Overview
Exhibit 163: WH Smith PLC - Business segments
Exhibit 164: WH Smith PLC - Key news
Exhibit 165: WH Smith PLC - Key offerings
Exhibit 166: WH Smith PLC - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist

Exhibit 167: Inclusions checklist
Exhibit 168: Exclusions checklist

13.3 Currency conversion rates for US$

Exhibit 169: Currency conversion rates for US$

13.4 Research methodology

Exhibit 170: Research methodology
Exhibit 171: Validation techniques employed for market sizing
Exhibit 172: Information sources

13.5 List of abbreviations

Exhibit 173: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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