S&T Bank Unveils Updated Brand To Strengthen Customer-Centric Mission

Multimedia Campaign Emphasizes Connection to Customers During All of Life's Moments

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Mar 12, 2015, 05:00 ET

INDIANA, Pa., March 12, 2015 /PRNewswire/ -- S&T Bank (S&T) (NASDAQ: STBA), a full-service financial institution with assets of $5.8 billion, branch locations in 12 Pennsylvania counties and loan production offices in northeast and central Ohio, announced today a rebranding initiative that elevates the company's corporate identity, while maintaining its century-long heritage…one customer at a time. To support the new look and feel, S&T will launch a brand campaign that plays on the ampersand (&) in its name. The campaign connects the major moments in customers' lives with S&T Bank and will include television, radio, outdoor, and online components.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7288351-s-t-bank-rebranding/

"The one element that best symbolizes who we've been for over a century, and who we'll continue to be is actually right in our name: the ampersand. Between hopes & dreams, planning & reality, it symbolizes our promise to connect the moments that matter the most in everyone's lives," said Todd D. Brice, president and chief executive officer of S&T Bank. "We truly care about those we serve and we believe that the refreshed S&T brand strengthens our commitment to our customers and how we, as trusted financial partners, can provide the tools to help them achieve their goals."

The S&T Bank rebranding initiative was unveiled to bank employees at the annual All Employee Meeting and will be rolled out over the next few months through advertising, direct mail, corporate identity pieces, website, collateral materials, exterior signage at new branches, and all other branded assets. This update comes on the heels of several important milestones, including the expansion of the company's geographic footprint and the acquisition of Integrity Bank.

"We're an organization of connections; to each other, our communities, and above all, our customers. We share in their dreams, we help them go from plan to execution, and we help to make their dreams a reality," said Rob Jorgenson, executive vice president, marketing of S&T Bank. "The refreshed brand offers a chance to build a stronger emotional connection with customers and set us apart from our competition by reminding people not just what we do, but why we do what we do."

For a look at the new TV spots, click here.

About S&T Bank:
Headquartered in Indiana, Pa., S&T Bank operates offices within Allegheny, Armstrong, Blair, Butler, Cambria, Centre, Clarion, Clearfield, Indiana, Jefferson, Washington and Westmoreland counties, as well as loan production offices in northeast and central Ohio. With assets of $5.8 billion, S&T Bancorp, Inc. stock trades on the NASDAQ Global Select Market under the symbol STBA. For more information, visit http://www.stbank.com.