Spot Trender Ranks Super Bowl Commercials Based on Real Time Consumer Reaction
MOUNTAIN VIEW, Calif., Feb. 6, 2015 /PRNewswire/ -- While most of America snacked and celebrated, Spot Trender was busy during this year's NFL Super Bowl: applying their cloud-based advertising testing platform to a number of brands' commercials to gauge consumer reactions in real time. Their annual Ad Performance Test combined live, second-by-second comments and reactions from participants to establish the favorites among the advertisers.
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Going beyond the typical post-game reviews of the commercials (which use polls and surveys), Spot Trender's analysis provided in-depth consumer response. The company's research also ranked and analyzed the commercials using an impact score, established by categories such as impression, engagement, breakthrough, and likelihood to act.
Detailed reports on Dove, Nissan, Toyota, Carl's Jr., and Jack in the Box will be released on their blog. Each brand's video was viewed and rated by three hundred participants who logged their responses using their keyboards. Their analysis will include head-to-head comparisons between direct competitors.
Dove's pre-released, "Dove Men+Care #RealStrength" Super Bowl ad was tested by Spot Trender prior to game day. The ad produced one of the most consistently positive reaction graphs the company has ever seen, showing that new strategies applied to old concepts can mean real success for brands.
While many ads test well like Dove's, many ads flop, and some have even offended their audience. This is why Spot Trender encourages brands to test further upstream, using and including concepts, storyboards, animatics and direct competitor commercials to avoid making mistakes worth millions of dollars.
More information about Spot Trender's Ad Performance Test results and their methodology can be found at their website.
ABOUT SPOT TRENDER
Spot Trender is an advertising technology platform that helps brands and agencies predict the impact and persuasiveness of their TV, online, and radio advertisements from creative concepts to post production. Spot Trender's powerful cloud-based testing platform has developed an impressive track record as the world's fastest qualitative and quantitative ad testing solution with the largest world-wide audience reach accurately predicting ads success in as little as 3 hours instead of 3 weeks. Spot Trender was founded in 2011 by owners, Chris South and Rick Nguyen. For more information, visit Spot Trender's website at www.spottrender.com or email at [email protected].
CONTACT: Chris South
[email protected] | +1 408-412-9440
SOURCE Spot Trender
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