Sporting Events Market to growth by USD 90.42 Bn by 2026, Segmentation by Revenue Stream and Geography - Technavio

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Nov 08, 2022, 05:00 ET

NEW YORK, Nov. 8, 2022 /PRNewswire/ -- Technavio has been monitoring the sporting events market, operating under the Consumer Discretionary industry. The report estimates the market to register an incremental growth of USD 90.42 billion, at a CAGR of 8.23% during the forecast period. 26% of the growth will originate from Europe.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. Request Free sample report.

Technavio has announced its latest market research report titled Global Sporting Events Market 2022-2026

Parent Market Analysis

Technavio categorizes the global sporting events market as a part of the global leisure products market within the global household durables market. The parent market, the global leisure products market, covers a variety of categories, including sports equipment, musical instruments, camping equipment, recreational vehicles, bicycles, toys, and other consumer-oriented games.

Technavio calculates the global household durables market size based on combined revenues generated by manufacturers of household durables, including consumer electronics, home furnishings, homebuilding products, household appliances, houseware and specialties, and leisure products. to know more about the levels of growth of the market throughout the forecast period, Download a free sample.

Sporting Events Market Value Chain Analysis

The Value Chain data provides a comprehensive understanding of product insight and profit, as well as the optimization and evaluation of business strategy. The players across the value chain include selective data and analysis from entire research findings as per the scope of the report.

The value chain of the global household durables market includes the following core components:

Inputs
Inbound logistics
Operations
Outbound logistics
Marketing and sales
Service
Support activities
Innovation

To unlock information about vendor drive costs and customer service Buy Sample Report.

Sporting Events Market 2022-2026: Segmentation

Based on geographic segmentation, 26% of the market growth to originated from Europe during the forecast period. In addition sponsorships category led the growth under the revenue stream segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the superfood powders market size.

Revenue stream

Sponsorships
Tickets
Broadcasting and media rights
Merchandising

Event type

Soccer
Cricket
Tennis
Others

Geography

Europe
North America
APAC
Middle East And Africa
South America

Sporting Events Market 2022-2026: Scope

Technavio presents a detailed picture of the market through study, synthesis, and summation of data from multiple sources. The sporting events market report covers the following areas:

The increased spending on sports sponsorships is a major element driving the growth of the global sporting events market. This is owing to the global success of many sporting leagues. Thus, increased sports sponsorship spending will enhance sponsorship revenue, driving the expansion of the market in focus during the projection period.

Sporting Events Market 2022-2026: Key Highlights

CAGR of the market during the forecast period 2022-2026
Detailed information on factors that will assist sporting events market growth during the next five years
Estimation of the sporting events market size and its contribution to the parent market
Predictions on upcoming trends and changes in consumer behavior
The growth of the sporting events market
Analysis of the market's competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of the sporting events market, vendors

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Sporting Events Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 8.23%
Market growth 2022-2026	$90.42 billion
Market structure	Concentrated
YoY growth (%)	7.86
Regional analysis	Europe, North America, APAC, Middle East and Africa, and South America
Performing market contribution	Europe at 26%
Key consumer countries	US, Canada, China, UK, and Germany
Competitive landscape	Leading companies, competitive strategies, consumer engagement scope
Companies profiled	Ace Ticket Worldwide Inc., adidas AG, Live Nation Entertainment Inc., Nike Inc., Platinium Group SAM, SearGeek Inc, TEG Pty Ltd., The Walt Disney Co., Ticket City Inc., Tickets.com LLC, TickPick LLC, TiqIQ LLC, and Viagogo Entertainment Inc.
Market Dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of Contents:

1 Executive Summary

1.1 Market overview

Exhibit 01: Executive Summary – Chart on Market Overview
Exhibit 02: Executive Summary – Data Table on Market Overview
Exhibit 03: Executive Summary – Chart on Global Market Characteristics
Exhibit 04: Executive Summary – Chart on Market by Geography
Exhibit 05: Executive Summary – Chart on Market Segmentation by Revenue Stream
Exhibit 06: Executive Summary – Chart on Market Segmentation by Event Type
Exhibit 07: Executive Summary – Chart on Incremental Growth
Exhibit 08: Executive Summary – Data Table on Incremental Growth
Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem

Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition

Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis

Exhibit 13: Market segments

3.3 Market size 2021

3.4 Market outlook: Forecast for 2021-2026

Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ million)
Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ million)
Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary

Exhibit 18: Five forces analysis - Comparison between 2021 and 2026

4.2 Bargaining power of buyers

Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

4.3 Bargaining power of suppliers

Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

4.4 Threat of new entrants

Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026

4.5 Threat of substitutes

Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026

4.6 Threat of rivalry

Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026

4.7 Market condition

Exhibit 24: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Revenue Stream

5.1 Market segments

Exhibit 25: Chart on Revenue Stream - Market share 2021-2026 (%)
Exhibit 26: Data Table on Revenue Stream - Market share 2021-2026 (%)

5.2 Comparison by Revenue Stream

Exhibit 27: Chart on Comparison by Revenue Stream
Exhibit 28: Data Table on Comparison by Revenue Stream

5.3 Sponsorships - Market size and forecast 2021-2026

Exhibit 29: Chart on Sponsorships - Market size and forecast 2021-2026 ($ million)
Exhibit 30: Data Table on Sponsorships - Market size and forecast 2021-2026 ($ million)
Exhibit 31: Chart on Sponsorships - Year-over-year growth 2021-2026 (%)
Exhibit 32: Data Table on Sponsorships - Year-over-year growth 2021-2026 (%)

5.4 Tickets - Market size and forecast 2021-2026

Exhibit 33: Chart on Tickets - Market size and forecast 2021-2026 ($ million)
Exhibit 34: Data Table on Tickets - Market size and forecast 2021-2026 ($ million)
Exhibit 35: Chart on Tickets - Year-over-year growth 2021-2026 (%)
Exhibit 36: Data Table on Tickets - Year-over-year growth 2021-2026 (%)

5.5 Broadcasting and media rights - Market size and forecast 2021-2026

Exhibit 37: Chart on Broadcasting and media rights - Market size and forecast 2021-2026 ($ million)
Exhibit 38: Data Table on Broadcasting and media rights - Market size and forecast 2021-2026 ($ million)
Exhibit 39: Chart on Broadcasting and media rights - Year-over-year growth 2021-2026 (%)
Exhibit 40: Data Table on Broadcasting and media rights - Year-over-year growth 2021-2026 (%)

5.6 Merchandising - Market size and forecast 2021-2026

Exhibit 41: Chart on Merchandising - Market size and forecast 2021-2026 ($ million)
Exhibit 42: Data Table on Merchandising - Market size and forecast 2021-2026 ($ million)
Exhibit 43: Chart on Merchandising - Year-over-year growth 2021-2026 (%)
Exhibit 44: Data Table on Merchandising - Year-over-year growth 2021-2026 (%)

5.7 Market opportunity by Revenue Stream

Exhibit 45: Market opportunity by Revenue Stream ($ million)

6 Market Segmentation by Event Type

6.1 Market segments

Exhibit 46: Chart on Event Type - Market share 2021-2026 (%)
Exhibit 47: Data Table on Event Type - Market share 2021-2026 (%)

6.2 Comparison by Event Type

Exhibit 48: Chart on Comparison by Event Type
Exhibit 49: Data Table on Comparison by Event Type

6.3 Soccer - Market size and forecast 2021-2026

Exhibit 50: Chart on Soccer - Market size and forecast 2021-2026 ($ million)
Exhibit 51: Data Table on Soccer - Market size and forecast 2021-2026 ($ million)
Exhibit 52: Chart on Soccer - Year-over-year growth 2021-2026 (%)
Exhibit 53: Data Table on Soccer - Year-over-year growth 2021-2026 (%)

6.4 Cricket - Market size and forecast 2021-2026

Exhibit 54: Chart on Cricket - Market size and forecast 2021-2026 ($ million)
Exhibit 55: Data Table on Cricket - Market size and forecast 2021-2026 ($ million)
Exhibit 56: Chart on Cricket - Year-over-year growth 2021-2026 (%)
Exhibit 57: Data Table on Cricket - Year-over-year growth 2021-2026 (%)

6.5 Tennis - Market size and forecast 2021-2026

Exhibit 58: Chart on Tennis - Market size and forecast 2021-2026 ($ million)
Exhibit 59: Data Table on Tennis - Market size and forecast 2021-2026 ($ million)
Exhibit 60: Chart on Tennis - Year-over-year growth 2021-2026 (%)
Exhibit 61: Data Table on Tennis - Year-over-year growth 2021-2026 (%)

6.6 Others - Market size and forecast 2021-2026

Exhibit 62: Chart on Others - Market size and forecast 2021-2026 ($ million)
Exhibit 63: Data Table on Others - Market size and forecast 2021-2026 ($ million)
Exhibit 64: Chart on Others - Year-over-year growth 2021-2026 (%)
Exhibit 65: Data Table on Others - Year-over-year growth 2021-2026 (%)

6.7 Market opportunity by Event Type

Exhibit 66: Market opportunity by Event Type ($ million)

7 Customer Landscape

7.1 Customer landscape overview

Exhibit 67: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

8.1 Geographic segmentation

Exhibit 68: Chart on Market share by geography 2021-2026 (%)
Exhibit 69: Data Table on Market share by geography 2021-2026 (%)

8.2 Geographic comparison

Exhibit 70: Chart on Geographic comparison
Exhibit 71: Data Table on Geographic comparison

8.3 Europe - Market size and forecast 2021-2026

Exhibit 72: Chart on Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 73: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 74: Chart on Europe - Year-over-year growth 2021-2026 (%)
Exhibit 75: Data Table on Europe - Year-over-year growth 2021-2026 (%)

8.4 North America - Market size and forecast 2021-2026

Exhibit 76: Chart on North America - Market size and forecast 2021-2026 ($ million)
Exhibit 77: Data Table on North America - Market size and forecast 2021-2026 ($ million)
Exhibit 78: Chart on North America - Year-over-year growth 2021-2026 (%)
Exhibit 79: Data Table on North America - Year-over-year growth 2021-2026 (%)

8.5 APAC - Market size and forecast 2021-2026

Exhibit 80: Chart on APAC - Market size and forecast 2021-2026 ($ million)
Exhibit 81: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
Exhibit 82: Chart on APAC - Year-over-year growth 2021-2026 (%)
Exhibit 83: Data Table on APAC - Year-over-year growth 2021-2026 (%)

8.6 Middle East and Africa - Market size and forecast 2021-2026

Exhibit 84: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibit 85: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibit 86: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
Exhibit 87: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

8.7 South America - Market size and forecast 2021-2026

Exhibit 88: Chart on South America - Market size and forecast 2021-2026 ($ million)
Exhibit 89: Data Table on South America - Market size and forecast 2021-2026 ($ million)
Exhibit 90: Chart on South America - Year-over-year growth 2021-2026 (%)
Exhibit 91: Data Table on South America - Year-over-year growth 2021-2026 (%)

8.8 US - Market size and forecast 2021-2026

Exhibit 92: Chart on US - Market size and forecast 2021-2026 ($ million)
Exhibit 93: Data Table on US - Market size and forecast 2021-2026 ($ million)
Exhibit 94: Chart on US - Year-over-year growth 2021-2026 (%)
Exhibit 95: Data Table on US - Year-over-year growth 2021-2026 (%)

8.9 UK - Market size and forecast 2021-2026

Exhibit 96: Chart on UK - Market size and forecast 2021-2026 ($ million)
Exhibit 97: Data Table on UK - Market size and forecast 2021-2026 ($ million)
Exhibit 98: Chart on UK - Year-over-year growth 2021-2026 (%)
Exhibit 99: Data Table on UK - Year-over-year growth 2021-2026 (%)

8.10 Germany - Market size and forecast 2021-2026

Exhibit 100: Chart on Germany - Market size and forecast 2021-2026 ($ million)
Exhibit 101: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
Exhibit 102: Chart on Germany - Year-over-year growth 2021-2026 (%)
Exhibit 103: Data Table on Germany - Year-over-year growth 2021-2026 (%)

8.11 China - Market size and forecast 2021-2026

Exhibit 104: Chart on China - Market size and forecast 2021-2026 ($ million)
Exhibit 105: Data Table on China - Market size and forecast 2021-2026 ($ million)
Exhibit 106: Chart on China - Year-over-year growth 2021-2026 (%)
Exhibit 107: Data Table on China - Year-over-year growth 2021-2026 (%)

8.12 Canada - Market size and forecast 2021-2026

Exhibit 108: Chart on Canada - Market size and forecast 2021-2026 ($ million)
Exhibit 109: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
Exhibit 110: Chart on Canada - Year-over-year growth 2021-2026 (%)
Exhibit 111: Data Table on Canada - Year-over-year growth 2021-2026 (%)

8.13 Market opportunity by geography

Exhibit 112: Market opportunity by geography ($ million)

9 Drivers, Challenges, and Trends

9.1 Market drivers

9.2 Market challenges

9.3 Impact of drivers and challenges

Exhibit 113: Impact of drivers and challenges in 2021 and 2026

9.4 Market trends

10 Vendor Landscape

10.1 Overview

10.2 Vendor landscape

Exhibit 114: Overview on Criticality of inputs and Factors of differentiation

10.3 Landscape disruption

Exhibit 115: Overview on factors of disruption

10.4 Industry risks

Exhibit 116: Impact of key risks on business

11 Vendor Analysis

11.1 Vendors covered

Exhibit 117: Vendors covered

11.2 Market positioning of vendors

Exhibit 118: Matrix on vendor position and classification

11.3 Ace Ticket Worldwide Inc.

Exhibit 119: Ace Ticket Worldwide Inc. - Overview
Exhibit 120: Ace Ticket Worldwide Inc. - Product / Service
Exhibit 121: Ace Ticket Worldwide Inc. - Key offerings

11.4 adidas AG

Exhibit 122: adidas AG - Overview
Exhibit 123: adidas AG - Business segments
Exhibit 124: adidas AG - Key news
Exhibit 125: adidas AG - Key offerings
Exhibit 126: adidas AG - Segment focus

11.5 Nike Inc.

Exhibit 127: Nike Inc. - Overview
Exhibit 128: Nike Inc. - Business segments
Exhibit 129: Nike Inc. - Key news
Exhibit 130: Nike Inc. - Key offerings
Exhibit 131: Nike Inc. - Segment focus

11.6 Platinium Group SAM

Exhibit 132: Platinium Group SAM - Overview
Exhibit 133: Platinium Group SAM - Product / Service
Exhibit 134: Platinium Group SAM - Key offerings

11.7 SearGeek Inc

Exhibit 135: SearGeek Inc - Overview
Exhibit 136: SearGeek Inc - Product / Service
Exhibit 137: SearGeek Inc - Key offerings

11.8 The Walt Disney Co.

Exhibit 138: The Walt Disney Co. - Overview
Exhibit 139: The Walt Disney Co. - Business segments
Exhibit 140: The Walt Disney Co. - Key offerings
Exhibit 141: The Walt Disney Co. - Segment focus

11.9 Ticket City Inc.

Exhibit 142: Ticket City Inc. - Overview
Exhibit 143: Ticket City Inc. - Product / Service
Exhibit 144: Ticket City Inc. - Key offerings

11.10 Tickets.com LLC

Exhibit 145: Tickets.com LLC - Overview
Exhibit 146: Tickets.com LLC - Product / Service
Exhibit 147: Tickets.com LLC - Key offerings

11.11 TiqIQ LLC

Exhibit 148: TiqIQ LLC - Overview
Exhibit 149: TiqIQ LLC - Product / Service
Exhibit 150: TiqIQ LLC - Key offerings

11.12 Viagogo Entertainment Inc.

Exhibit 151: Viagogo Entertainment Inc. - Overview
Exhibit 152: Viagogo Entertainment Inc. - Product / Service
Exhibit 153: Viagogo Entertainment Inc. - Key offerings

12 Appendix

12.1 Scope of the report

12.2 Inclusions and exclusions checklist

Exhibit 154: Inclusions checklist
Exhibit 155: Exclusions checklist

12.3 Currency conversion rates for US$

Exhibit 156: Currency conversion rates for US$

12.4 Research methodology

Exhibit 157: Research methodology
Exhibit 158: Validation techniques employed for market sizing
Exhibit 159: Information sources

12.5 List of abbreviations

Exhibit 160: List of abbreviations

The increasing number of sports events is expected to drive the growth of the primary ticket segment during the forecast period. For instance, the success of the Indian Premier League (IPL), which is a T20 cricket league, has led to the launch of similar leagues for various other sports, such as soccer, kabaddi, badminton, basketball, and wrestling, in India. Online platforms, such as social media, have allowed organizers to increase awareness of their events. They also allow them to track cookies, which gather data about customer preferences and use them for analytics. Thus, event organizers can reach out to their target audience by providing customized offerings.

A major factor contributing to the growth of the global secondary ticket market is the availability of a limited number of tickets for various live events due to the stipulated number of seats in a venue. This is mainly observed in popular sporting events, such as the Super Bowl. The Super Bowl is the most followed sports event in the US. The increasing number of live performances and tours by artists and their expanding fan base are also propelling the adoption of secondary tickets across the world. Customers buy secondary tickets due to the unavailability of tickets through primary sources, i.e., when the primary tickets are sold out. Secondary ticket platforms allow customers to sell tickets online if they are unable to attend an event. Such flexibility in transacting tickets presents a unique value proposition to customers.

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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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