SponsorUnited Releases NFL 2021 Marketing & Partnerships Annual Report

STAMFORD, Conn., March 3, 2022 /PRNewswire/ -- Today, SponsorUnited, the leading data platform for sports and entertainment, released the first NFL Marketing & Partnerships Annual Report from the 2021 season. This report highlights trends in sponsorships surrounding the National Football League, teams, athletes, and media partners. Uncover data on over 7,000 NFL partnership deals and over 3,600 active brands buying sponsorships and media in the NFL. The complete report is available now at SponsorUnited.com.

Key learnings from the report include:

NFL team sponsorships saw a major bounce back, adding $600MM in revenues to achieve 57% growth from 2020 and 14% growth from 2019.
Four categories drove over a quarter of the sponsorship revenue in the NFL: Finance, Healthcare, Alcohol, and Non-Alcoholic Beverages.

Players saw a huge growth in endorsement deals.
Over 1,000 brands had player endorsements deals, growing 51% year over year. The most active brands were Verizon, adidas, BodyArmor, Nike, and Bud Light. Fastest growing categories were Apparel, Technology and Financial.

More than 1 out of 5 sponsorship deals were tied to cause & community-related initiatives, doubling since 2019.
Youth-related initiatives, focused on education and health, was the most supported cause by NFL teams. Everfi was the most active brand, with the Financial, Healthcare and Technology categories most likely to tie into a cause.

Controversy and winning drove social follower growth.
Antonio Brown, Tom Brady and Aaron Rogers saw the largest gain in followers since the pre-season, while the Dallas Cowboys, LA Rams and Las Vegas Raiders gained the most followers amongst teams.

Sports Betting, Crypto and Tech are driving league growth and interest.
Sports Betting saw the largest expansion in sponsorship and media deals for the 2^nd year in a row, at an 83%+ increase. Cryptocurrency was the most searched category by NFL executives on the SponsorUnited platform.

For a deeper look, and to access many other insights, download the SponsorUnited NFL 2021 Marketing & Partnerships Annual Report at SponsorUnited.com. 

About SponsorUnited 
Launched in 2018, SponsorUnited is the market leader in sponsorship technology. The platform finds, tracks, measures, reports, and facilitates all sports and entertainment partnership deals. Its comprehensive database and on-demand research team keeps sports & entertainment executives up to date with the latest news, real-time metrics, insights, estimated spending, contact information and brand intelligence to enable properties, brands, and advertisers to reach their partnership goals. 

Methodology 
This report was compiled using SponsorUnited's proprietary platform data from July 2021, through February 2022.

*Social Data Compiled from Property or Person-Controlled Instagram, Facebook, Twitter, TikTok, and LinkedIn Accounts and Social Activity.

Media Contact
Lisa Brown: [email protected]

Related Links 
www.sponsorunited.com 
https://www.linkedin.com/company/sponsorunited 

SOURCE SponsorUnited

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