Spin Master and Nickelodeon Launch Major Merchandising Program for Breakout Hit Show Victorious at New York Toy Fair 2011

Spin Master Ltd. Named Master Toy Licensee for Victorious

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Feb 14, 2011, 11:15 ET

NEW YORK, Feb. 14, 2011 /PRNewswire/ -- Building on the momentum of the successful first season of Victorious, Nickelodeon Consumer Products today announced that Spin Master will be the master toy licensee for the top-rated program. Spin Master's new line of products, including fashion dolls and playsets, will debut at New York Toy Fair 2011.

"I've had so many incredible things happen to me in the past year...but I never thought I would be co-designing a doll that looks like me," said Victoria Justice, star of Victorious. "It will be based on my character, Tori from my show, Victorious, and she will sing! How cool is that?"

Since its launch in April 2010, Victorious has been the number-one live action comedy series in its timeslot on all TV with kids 6-11, tweens 9-14, and teens 12-17, reaching 14.4 million kids, 13.7 million tweens, and 11.4 million teens each quarter. Victorious is a co-production with Sony Music as part of an ongoing global partnership between Nickelodeon and Sony Music. Victorious is created and executive produced by Dan Schneider, who also created the other Nickelodeon hits iCarly, Drake & Josh, Zoey 101, The Amanda Show, and Kenan and Kel.

"The enormous popularity and success of Victorious has led to an overwhelming demand from kids, teens, and tweens," said Manuel Torres, Senior Vice President, Global Toys and Video Games for Nickelodeon Consumer Products. "As the master toy licensee for Victorious, Spin Master will engage the show's loyal and passionate audience and provide them with a lineup of dolls, playsets, and role play items to bring them closer to the excitement of Tori's life at Hollywood Arts High School."

"Girls love Victorious because it embodies everything important and aspirational to them: performance, self-expression, a relatable and likeable heroine, and humor," said Nicole Perez, VP of Girls Marketing for Spin Master Ltd. "Our toy line focuses on those key girl triggers. We offer amazing performance based product and we'll be infusing some never before seen technologies. Victorious satisfies key girl play patterns - fashion, hair, role play, and more. The market is eager for a great girl toy line with a strong performance overlay - singing, dancing, acting - and Victorious is the perfect property."

Victorious by Spin Master Ltd. at Toy Fair 2011 will include:

"Make it Shine" Doll

Now girls everywhere can hear Tori sing to them in their very own home! The Tori Make It Shine doll not only bears the exact likeness to Victoria Justice, she also sings "Make It Shine", the show's hit theme song just like Tori. Simply raise the doll's microphone to her mouth to hear her sing. Raise her other arm in Tori's signature stance to hear her fans go wild! Girls can relive the exact moment when Tori discovers her amazing inner talent that gets her accepted into the exclusive Hollywood Arts high school program!

(Suggested Retail Price: $24.99; Available: October 2011)

Tori Doll

With an exact likeness to Victoria Justice, the Tori doll comes dressed in fashions straight from the famous "Birthweek Song" episode. With seven points of articulation, beautiful rooted hair, and a stylish dress replicated straight from the show, girls playing out key scenes with their very own Tori.

(Suggested Retail Price: $16.99; Available: October 2011)

Locker Decorator

Decorate and personalize mini-lockers just like the students at Hollywood Arts High School. These lockers can hold notes, money and other secret items and can be locked away with a combination lock! Locker Decorator comes with multiple sticker sheets and school-themed accessories. Available in two different colors.

(Suggested Retail Price: $14.99; Available: October 2011)

Microphone

The Victorious Microphone gives any girl the chance to express her inner Tori Vega. You can sing the hit theme song "Make It Shine" along with Tori or try it all on your own with just the instrumental as back up. Combine with additional sound effects such as a cool back beat and audience applause to make the performance all your own. Or simply turn the microphone on to amplify your voice for even more exciting ways to perform.

(Suggested Retail Price: $17.99; Available: October 2011)

About Victorious

Currently in production on its second season, Victorious follows teenager Tori Vega (Victoria Justice) who attends the prestigious performing arts high school, Hollywood Arts. From her first day at the school, however, Tori feels out of place among the amazingly talented students, especially mean diva Jade (Elizabeth Gillies, Broadway's 13). But with the help of her older sister Trina (Daniella Monet, A Fairly Odd Movie, Nancy Drew) and new friends including the musically gifted Andre (Leon Thomas III, August Rush, Broadway's The Lion King, iCarly), brooding bad boy Beck (Avan Jogia, Spectacular!), eccentric Cat (Ariana Grande, Broadway's 13) and lovable but psychologically scrambled ventriloquist Robbie (Matthew Bennett) – Tori realizes that she was born to perform and that entertaining people not only makes her happy but may change her life. The series features original music performed by Victoria Justice and the ensemble cast.

About Nickelodeon Consumer Products

Nickelodeon Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

About Spin Master Ltd.

A multi-category children's entertainment company since 1994, Spin Master has been designing, developing, manufacturing and marketing consumer products for children around the world and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as boy's action phenomena and 2009 Toy of the Year winner Bakugan Battle Brawlers™, 2008 Toy of the Year winner Air Hogs®, Aquadoodle™, Tech Deck™, Moon Sand™, Liv™, and Mighty Beanz™. The company has also marked an entry into children's media with the launch of Spin Master Entertainment, a subsidiary focusing on the design, development and production of television and other media properties. Spin Master employs over 900 people with offices in Toronto, Los Angeles, Paris, London, Hong Kong and Mexico. For additional information please visit: www.spinmaster.com.

SOURCE Nickelodeon