Specific Media Hires Kimberly Lane To Lead Southern California Automotive Team

IRVINE, Calif., Oct. 9, 2014 /PRNewswire/ -- Specific Media, a leading global media company, has hired Kimberly Lane to lead its Southern California Automotive Team, responsible for working with all major automotive brands in the Southern California region. In this role, Lane is charged with growing Specific Media's footprint across the automotive industry and managing the company's relationships with all automotive OEMs and their agencies.

"Kim is a driving force in the automotive community, and we are excited to have her leading our team in Southern California," said Craig Benner, senior vice president, U.S. Sales at Specific Media. "Her proven experience working across manufacturers and tiers will be vital to our organization as Specific Media begins to release our next-generation automotive product set."

With more than 20 years of experience in the automotive industry, Lane has served in managerial, sales, marketing and consulting roles, contributing to the bottom-line success of several major automotive manufacturers. She joins Specific Media following successful leadership positions at Ford Motor Company, Edmunds.com, AutoGuide.com and Outcast Media.

"Specific Media's new solutions for the automotive industry have poised the company to make a deep impact with consumers and brands alike," said Kim Lane, Director of Sales, Automotive, Specific Media. "I am thrilled to join Specific Media at this pivotal time, and look forward to leading growth in the Southern California market."

Ms. Lane is based in Specific Media's Los Angeles office.

About Specific Media
Specific Media is a leading global media company connecting brands with consumers across one of the largest audiences worldwide.  Our exclusive data partnerships, multi-screen and multi-format targeting capabilities, and innovative advertising solutions enable brands to influence purchasing decisions as they are being made. With over 500 premium publishing partners, superior reporting methodologies, and a suite of proprietary products, Specific Media allows for smarter and more efficient campaigns.

Specific Media is headquartered in Irvine, California, with offices in New York, Los Angeles, Chicago, San Francisco, Seattle, Dallas, Boston, Detroit, Atlanta, and Minneapolis. Our international offices are located in The United Kingdom, France, Denmark, Norway, Sweden, and Germany. For more information, visit specificmedia.com and find us on Twitter, Facebook, and LinkedIn. 

SOURCE Specific Media

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