Specialty Mobile Apps Praised By Auto, Powersports Industries

NEW YORK, Dec. 10, 2012 /PRNewswire/ -- Specialty Reports, Inc., a subsidiary of Sparta Commercial Services, Inc. (OTCBB: SRCO), reported today that as its Specialty Mobile App product (www.specialtymobileapps.com) steadily gains popularity among retail auto and powersports dealers throughout the country, the feedback the Company is continuing to receive from the dealers that have implemented the product has been very positive and extremely gratifying.

Specialty Mobile Apps are now being used by franchise and independent dealers of all sizes and a considerable number of dealer groups with locations in 31 states.  In the aggregate, these dealers offer virtually every major brand of automobile, both domestic and imported.  Similar penetration in the retail powersports market includes motorcycle and ATV dealers selling a broad range of vehicles of every size and type.

Among the many auto dealers who are praising the results they're experiencing with their own Specialty Mobile App are Darren Vivolo, of Bayshore Automotive, who said "We have been with Specialty Mobile Apps for over a year. They have without a doubt the easiest to use, most effective marketing and promotional tool we have ever used in our store."  Matt Pawlik, of Zinn Auto Group, added "Our dealer group has been in the App market for over two years, and we switched to Specialty Mobile Apps because we feel it is the best value for our company, and our valued clients.  I now have unprecedented, unlimited access to customizable features, benefits, and customer connections like never before."

In the powersports sector,  RideNow,  with twenty-two locations in six states, is the largest corporate owned dealer group in the country.  In describing his impression of Specialty Mobile Apps, Matt Petrovich, RideNow's Marketing manager, said "We looked at several other app development companies, but eventually settled on Specialty Mobile Apps because we found it to be the best, most robust, and definitely the most impressive solution for our purposes.  Finally, the fact that they do not require any contract meant to us that their confidence in the product was extremely strong, and that was also particularly impressive."

Specialty Reports, Inc. (www.specialtyreportsinc.com),  a subsidiary of Sparta Commercial Services, Inc., describes its Specialty Mobile App product as the most effective and dynamic method of customer communications in the market today. Feature rich and surprisingly affordable, the Specialty Mobile App is accessible via smart phones and tablets, and enables those dealers who are Specialty Mobile App subscribers to proactively "reach out" to their entire customer base instantaneously with any message, notice, specials, and even the latest new or pre-owned inventory, thereby being infinitely more effective than any website or email campaign. The Company further stresses that if customer loyalty and retention is a primary communications goal, no other method can be as productive as a Specialty Mobile App.

About Sparta Commercial Services, Inc.

Sparta Commercial Services, Inc. is a New York-based technology company that has roots in the powersports industry where it had originally focused primarily on providing consumer and municipal financing to powersports, recreation, and auto industries.  Through its subsidiary, Specialty Reports, Inc. the Company offers a range of online tools and products that include a Mobile App product for Powersports, Recreational Vehicle, Watercraft, and Auto dealers, that allows them to build and manage their own custom dealer application that will be available on multiple platforms such as iPhone, iPod Touch, iPad, Android Mobile, Android Tablet and Kindle Fire, giving consumers access to the dealerships' inventory, sales and service departments, hours, locations, special events and more (www.specialtymobileapps.com); Cyclechex, providing Motorcycle History Reports (www.cyclechex.com); RVChecks providing Recreational Vehicle History Reports (www.rvchecks.com); and CarVINreport, providing Automobile and Light Truck History Reports (www.carvinreport.com).  All of the vehicle history reports cited above are designed for consumers and retail dealers as well as for auction houses, insurance companies and banks/finance companies. Sparta continues to administer an ever-growing Municipal Leasing Program for local and/or state agencies throughout the country seeking a better and more economical way to finance their essential equipment needs, from police motorcycles and cruisers, to EMS equipment and busses, to virtually any type of equipment required. Sparta is an innovative and diversified Company dedicated to identifying the needs and interests of its targeted markets, and developing products and services specifically designed to meet those needs and interests now, and well into the future.

Contact:
Sandra L. Ahman
Corporate Secretary
Sparta Commercial Services, Inc.
(212) 239-2666

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such statements are valid only as of today and we disclaim any obligation to update this information. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, obtaining, satisfying terms of, and amount of credit lines, competition, financing and commercial agreements and strategic alliances, seasonality, potential fluctuations in operating results and rate of growth, management of potential growth, system interruption, consumer and industry trends, limited operating history, and government regulation. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by the Company or any other person that the objectives and plans of the Company will be achieved. Further information regarding these and other risks is described from time to time in the Company's filings with the SEC, which are available on its website at: http://www.sec.gov

SOURCE Sparta Commercial Services, Inc.