Southwest Wines Launches Soleil Mimosa™ in Eye-Catching Slim Cans from Ball Corporation

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Oct 11, 2012, 01:00 ET

BROOMFIELD, Colo., Oct. 11, 2012 /PRNewswire/ -- Southwest Wines of Deming, N.M., today is launching its recently renamed Soleil Mimosa™ in a new sustainable, package for consumers on the go – a 187mL aluminum slim can from Ball Corporation (NYSE:BLL).

(Photo: http://photos.prnewswire.com/prnh/20121011/LA90995)

Southwest Wines, also known as St. Clair Winery, has produced its one-of-a-kind Mimosa beverage for more than 25 years. The ready-to-drink (RTD) beverage blends premium sparkling wine with fresh-squeezed orange juice, resulting in a refreshing Mimosa experience. The product is sold successfully across the United States.

Earlier this year, the popular St. Clair Mimosa beverage was renamed Soleil Mimosa to better capture the essence of the brand. Today, Soleil Mimosa launches in single-serve slim cans, bundled in easy-to-grab-and-go four-packs.

"Aluminum cans are the ideal packaging choice for consumers and for all types of beverages because cans go anywhere, are 100-percent recyclable and offer flavor protection and longer shelf life," says Robert M. Miles, senior vice president, sales, for Ball's metal beverage packaging division, Americas. "With eye-catching graphics and unique shapes and sizes, aluminum cans give active consumers expanded opportunities and venues to enjoy beverages in nontraditional settings."

Wine in cans is becoming increasingly popular as a lightweight, unbreakable alternative to traditional wine packaging.

"The 187mL slim can is a game-changing packaging solution with respect to our pre-mix Mimosa, and more broadly speaking, to the premium wine industry in general," says Robert Roeloffs, marketing manager for Southwest Wines. "The aluminum can format establishes our brand identity and reinforces the key aspects of our Mimosa product – namely its high freshness and refreshment qualities, convenience, portability and fun factor."

As with all Ball aluminum beverage cans and aluminum bottles, the 187mL slim can contains the highest percent of recycled content on average of any beverage package, chills quickly, is stackable and is infinitely recyclable.

About Southwest Wines
Southwest Wines is a sixth generation, family-owned and operated winery in Deming, N.M. Today, it is the largest winery in New Mexico, producing more than 300 wines, including 50 wines that are produced under its own brands. Another 250-plus wines are produced on behalf of national retailers and wineries under private- or control-label. With its Soleil Mimosa^TM now offered in 187mL cans, Southwest Wines demonstrates its leadership in innovation in the U.S. wine market. Visit www.fresh-mimosa.com for more information.

About Ball Corporation
Ball Corporation is a supplier of high quality packaging for beverage, food and household products customers, and of aerospace and other technologies and services, primarily for the U.S. government. Ball Corporation and its subsidiaries employ more than 14,500 people worldwide and reported 2011 sales of more than $8.6 billion. For the latest Ball news and for other company information, please visit http://www.ball.com

Forward-Looking Statements

This release contains "forward-looking" statements concerning future events and financial performance. Words such as "expects," "anticipates," "estimates" and similar expressions are intended to identify forward-looking statements. Such statements are subject to risks and uncertainties which could cause actual results to differ materially from those expressed or implied. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Key risks and uncertainties are summarized in filings with the Securities and Exchange Commission, including Exhibit 99.2 in our Form 10-K, which are available on our website and at www.sec.gov. Factors that might affect our packaging segments include fluctuation in product demand and preferences; availability and cost of raw materials; competitive packaging availability, pricing and substitution; changes in climate and weather; crop yields; competitive activity; failure to achieve anticipated productivity improvements or production cost reductions; mandatory deposit or other restrictive packaging laws; changes in major customer or supplier contracts or loss of a major customer or supplier; political instability and sanctions; and changes in foreign exchange rates or tax rates. Factors that might affect our aerospace segment include: funding, authorization, availability and returns of government and commercial contracts; and delays, extensions and technical uncertainties affecting segment contracts. Factors that might affect the company as a whole include those listed plus: accounting changes; changes in senior management; the recent global recession and its effects on liquidity, credit risk, asset values and the economy; successful or unsuccessful acquisitions; regulatory action or laws including tax, environmental, health and workplace safety, including U.S. FDA and other actions affecting products filled in our containers, or chemicals or substances used in raw materials or in the manufacturing process; governmental investigations; technological developments and innovations; goodwill impairment; antitrust, patent and other litigation; strikes; labor cost changes; rates of return projected and earned on assets of the company's defined benefit retirement plans; pension changes; uncertainties surrounding the U.S. government budget and debt limit; reduced cash flow; interest rates affecting our debt; and changes to unaudited results due to statutory audits or other effects.

SOURCE Ball Corporation