SourceKnowledge Sees Triple Digit Growth In Mobile Ad Opportunities

MONTREAL, May 12, 2015 /PRNewswire/ -- SourceKnowledge, a leading programmatic video platform that measures success based on post-click behavior, today announced record growth in mobile advertising inventory, an 85 percent increase in revenue and coast to coast company expansion.

Mobile is becoming a higher priority channel for marketers. SourceKnowledge has seen a massive 938 percent increase in mobile ad inventory in Q1 2015, compared to the same period last year. With over 15 billion mobile ad impressions accessed in January 2015 alone, SourceKnowledge's growth has been explosive with a 46 percent increase between December 2014 and January of this year. The company is set to further capitalize on the move to mobile, now delivering video programmatically to over 500,000 mobile sites and apps though their integrations with SpotXChange, Nexage, Vdopia, Inner-Active, LiveRail, Adap.tv, and Dailymotion Exchange.

"SourceKnowledge helps us attract and align top brands with our more than 3 billion monthly video views and to reach our worldwide audience of 300 million users," said Damien Pigasse of DMX (Dailymotion Exchange), the private exchange of Dailymotion. "Unfettered access to our audience ensures the best experience for advertisers on DMX but also allows us to keep in touch with all sorts of market needs and to constantly adapt and customize our offering for better performance."

Record growth in mobile, compounded by surges in premium video advertising inventory, has directly translated to revenue, which led to SourceKnowledge's large increase in revenue year over year in January.

"The explosion in mobile traffic is a huge opportunity for advertisers," said Patrick Hopf, president and co-founder of SourceKnowledge. "Mobile is a quadruple threat for marketers: it offers a more personal experience, it can be taken everywhere, it provides location data, and has payment integrated within the platform. For marketers that carefully measure RoAS, the proliferation of devices has allowed them to finally scale and optimize more innovative campaigns that reach the always-on consumer and drive revenue."

In the past year, SourceKnowledge accessed 438 billion ad impression opportunities in total, and inked multiple partnerships and integrations. Through a partnership with Crosswise, SourceKnowledge launched their multi-screen product, Cross-Serve, which allows advertisers to place ads across multiple devices using both probabilistic and deterministic data. Earlier this year, the company announced an integration with Google's DoubleClick, which allows brands and advertisers to leverage SourceKnowledge's powerful SmartBidder RTB technology when making programmatic buys on YouTube, among other properties.

With a new office in Vancouver, SourceKnowledge projects to further scale the business in 2015 and has plans to significantly expand their tech team.

About SourceKnowledge:

SourceKnowledge is a leading programmatic video platform that measures success based on post-click behavior. Delivering over 250 million global video streams daily, SourceKnowledge ranks 13th for video ad marketplaces (comScore) that ensure brand safety, viewability and the best return on ad spend by targeting audiences intelligently using data across mobile, tablets, web browsers, and connected TVs. SourceKnowledge integrates with leading supply-side partners to segment, retarget, and engage consumers after they click through with personalized interactive video ads that drive transactions. 

Recognized by Deloitte's Fast 500 program as the fastest growing technology company in Quebec, SourceKnowledge is headquartered in Montreal with offices in Vancouver and clients around the world. For more information, please visit sourceknowledge.com.  

SOURCE SourceKnowledge

Related Links

http://www.sourceknowledge.com

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