Sophie Simmons Announces The Launch Of New Year's Eve Inspired Dress Collection With Plus Size Expansion

LOS ANGELES, Dec. 4, 2014 /PRNewswire/ -- Following the huge success of her Fall 2014 capsule collection which sold out within the first 72 hours, Sophie Simmons the model turned fashion designer, today unveils her New Year's Eve inspired dress collection which will feature a line of party dresses for all women including plus sizes. The collection will be available exclusively with The Style Club, the world's first seamless fusion of an e-commerce shop, video channel and social platform.  Launching today at 6 a.m. EST, the festive New Year's Eve designs will be available for purchase at 30 percent off only through Sunday, December 14^th at www.thestyleclub.com, after which it will return to full retail price.

Additionally, Simmons joins The Style Club in the role of Creative Consultant and Brand Ambassador. In this role, Sophie will provide creative direction across marketing, creative design, media and be a brand ambassador for the company.

"We're thrilled to officially bring Sophie into The Style Club family in this new capacity. Her passion for unique style, coupled with her desire to offer something special to the market for women of all shapes, sizes, and means speaks to the value we try to provide for our users and customers every day," says The Style Club founder Hilary Novelle Hahn. "Sophie is wise beyond her years and with an asset like her, we look forward to exciting new endeavors in 2015 and beyond."

"I couldn't be more honored that Hilary Novelle Hahn has chosen to partner with me" exclaimed Simmons, "I'm very excited to work with another young woman who started from the ground up. Hopefully together we can help form the face of female entrepreneurship in fashion."

Regarding the New Year's Eve inspired collection, Simmons continues "I'm thrilled to release this new line that I hope will complement all women. I hate the term 'plus size'. My dream is to create affordable, empowering and flattering clothing for women of all sizes without labeling them."

In classic hues from black to ivory and holiday red to festive wine, the 15-piece collection features rompers, jumpsuits and dress hems from mini to maxi, adorned with French lace, vegan leather, crushed velvet and sequin embellishments.  For the first time in the history of the site, the collection will also offer sizing from 00-18.  The majority of the collection is affordably priced under $100, with the entire collection priced under $200, allowing women of all sizes to ring in the New Year in style! To purchase, go to www.thestyleclub.com .

About Sophie Simmons

Sophie Simmons is a model, singer/songwriter, fashion designer and the founder and owner of Sophie's Place – a charitable organized based in Vancouver which provides a place of sanctuary and support for vulnerable young people. Simmons is the daughter of legendary KISS bassist Gene Simmons and Shannon Tweed-Simmons and grew up on A&E's "Gene Simmons Family Jewels". Simmons is currently filming season 2 of "Shannon and Sophie" on Canada's W Network. For more information, visit http://sophietsimmons.com.

About The Style Club

Created by 29-year old entrepreneur Hilary Novelle Hahn, The Style Club is an unparalleled and seamless fusion of an e-commerce shop, video channel and social platform for the tech-savvy, trend-driven fashionista. The site collaborates with bloggers, models and fashion influencers to curate original content to serve as your go-to source for the latest trends in fashion and beauty.  For more information, please visit www.thestyleclub.com.

For Media Inquiries:

StyleClub
ENTERTAINMENT FUSION GROUP
[email protected]           

Sophie Simmons
Miller PR
Dawn Miller
[email protected]

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SOURCE The Style Club

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