SocialMatica Releases GOP Primary Race Dashboards for California and Texas

SAN FRANCISCO, March 13, 2012 /PRNewswire/ -- SocialMatica, the innovative leader of social media analytics, today released compelling social media dashboards for the upcoming California and Texas GOP primary election.  Through its semantic data intelligence engine, SocialMatica dashboards expose up to the minute analysis of candidate influence, key topics of interest and leading online channels.  The dashboards can be viewed on SocialMatica's website (www.socialmatica.com).

"Given the success of our Super Tuesday dashboards, wherein we brought to light the significance of social media and SocialMatica's ability to measure its impact, we added two key states in the GOP primary race; California and Texas," said Gary Hermansen, CEO of SocialMatica.

"Romney is showing to be the strongest candidate in California, where education and the military tend to be key topics of interest within social media outlets. Ron Paul is showing to be an influential candidate in Texas where the issue of abortion is front and central for online users," continued Hermansen.

SocialMatica's analysis and rankings of the GOP candidates, gathered from vast amounts of available online data, including Facebook, blogs, twitter feeds, LinkedIn, online news sites, discussion groups, forums, and web traffic, agrees with most polls placing Romney as the leader in the primary race. However, SocialMatica's analysis continues to show that Ron Paul both creates and maintains the most topic-based web traffic and conversational visibility.

ABOUT SOCIALMATICA

Founded in 2010, SocialMatica is a fast-growing analytics company providing fact-based analysis on social rating and footprint.  Through its Social Business Platform based on a contextual and semantic analytics engine, SocialMatica combines the depth of rich data analysis with social marketing expertise to drive campaign recommendations to meet social marketing objectives.  www.socialmatica.com

Contact:
Wendy Toth for SocialMatica
[email protected]
650-520-0705

SOURCE SocialMatica